... Your next marketing campaign targeting European customers carries a hidden AIgovernance risk. From August 2026, the EU AI Act will require CMOs to strengthen AI transparency, traceability and literacy across teams and partners — or face regulatory, commercial and reputational risk. Insights at a Glance ...
Analyst(s): James McCormick | Nina Maj Fjordvald
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... agents to act before the automation they depend on is ready. Enterprise application leaders must harden execution, governance, and accountability across CRM automation before scaling agentic AI. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Adam Briggs | Arthur Villa | Ilona Hansen | Mike Levisay
... Access Insights Already a Gartner client? While AI promises to transform how employees work, real-world execution falls short. This research highlights pioneering digital workplace innovations to help application leaders close the AI value gap in governance, literacy, business returns, and costs. Insights ...
Analyst(s): Marko Sillanpaa | Lacy Lei | Tim Nelms | Jed Cawthorne
... Treating manual governance as a downstream checkpoint in an AI-native SDLC is an existential threat to business value. Software engineering leaders must immediately transition to automated guardrails and adaptive controls to proactively mitigate security risks, protect IP and prevent eroding long-term ...
... translate it into consistent execution. This research explains how heads of supply chain planning can improve decision adoption through just-enough governance, technology aligned to decision horizons and continuous learning. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner ...
... Finance and accounting BPO providers are evolving from transaction-focused service delivery toward AI-enabled operations. CFOs should prioritize providers’ ability to orchestrate processes, strengthen governance, and continuously transform and scale finance operations. Overview Strategic Planning Assumption ...
... complex capital expenditure portfolios make it harder for CFOs to direct investment to the highest-value opportunities. Explore technology solutions that improve life cycle capital allocation decisions across planning, prioritization, governance and outcome measurement. Insights at a Glance Innovation ...
... shifting from the product itself to the orchestration layer, including context routing, permissions, governance, and guardrails. Vendors must embed and enable business process change to sell agentic AI solutions beyond POCs. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner ...
... Advances in generative and agentic AI are reshaping marketing performance analytics. As self-service data access and autonomous agents scale, CMOs must establish robust decision governance and redesign analyst roles to prevent errors and effectively manage a hybrid workforce. Insights at a Glance Strategic ...