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Research Aug 2024
... Insights Already a Gartner client? The $362 billion consulting market is forecast to grow by 9.0% (in constant currency) in 2025. Growth will be driven by organizations’ increased spending on digital product engineering, artificial intelligence and sustainability initiatives as they continue to rely on external ...

Analyst(s):   Anupama .   |   Neha Sethi   |   Brendan Williams   |   Chrissy Healey
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Research Jul 2021
... software market growth halved to 9.5% in 2020 reaching $15.5 billion, the slowest growing segment in the overall CRM market. COVID-19 hit growth but expenditure to support digital customer experience and adoption of artificial intelligence/machine learning in marketing are key drivers. Overview Market Share ...

Analyst(s):   Julian Poulter   |   Supradip Baul   |   Yanna Dharmasthira
... tools are accelerating content production, and embedded AI in performance marketing platforms optimizes campaigns in real time, freeing up teams to think strategically rather than chase marginal gains. This payoff is tangible: At Gartner Digital Markets, providers use automated bidding to maximize clicks. ...
Research Apr 2026
... estimates for over 500 IT market segments. Our methodology uses market models to identify dynamics that affect spending levels and market evolution. Technology and service providers should use this data to identify growth opportunities. What You Need to Know Introduction Notable Changes Market Methodology ...

Analyst(s):   Emerging Market Dynamics Team
Research Aug 2021
... Many automotive companies are seeking ways to monetize their data assets. Although the market to buy data from vehicles is nascent, use cases are increasing, which could create an additional market for companies with connected vehicle fleets. Gartner Insights Abstract ...

Analyst(s):   Jonathan Davenport   |   Michael Ramsey
Research Oct 2026
... Already a Gartner client? Infrastructure software is entering an AI-led growth cycle where production readiness, governed platform adoption and agentic execution will determine where incremental spend flows. Insights at a Glance Market Opportunity Key Trends Methodologies & Definitions Gartner Recommended ...

Analyst(s):   Arunasree Cheparthi   |   Sharat Menon   |   Nicholas Carter   |   Lisa Unden-Farboud   |   Vivek Tiwari   |   Kelli Smith   |   Colin Fletcher   |   Robin Schumacher
eBook January 29 2026
... How to Build a Successful Budgeting Framework for Your Procurement Strategic Plan Don’t kick-start your 2020 strategic plan without this step-by-step guide Do you know what capabilities are most critical for your strategy execution? Are you allocating resources, budget and capacity to key initiatives ...
Research August 04 2026
... service demands, modernize operating models, strengthen governance capabilities, and prepare their workforces for the AI era. From data governance and legal technology to talent strategy and AI-enabled workflows, these insights provide a roadmap for building a more agile, future-ready legal function. ...
Premium Research Jul 2024
... CIOs on productivity and business impact. This research gives CIOs insight into partnering effectively to achieve business and operational outcomes for retail and, thus, expand their role. Analysis Next Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelsie Marian
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