... Already a Gartner client? Embedding intelligent simulation into product and digital process design turns standard AI into a defensible moat. Product leaders building simulation-first platforms today will capture the next wave of innovation while rivals stay stuck optimizing legacy workflows. Overview Strategic ...
Analyst(s): Gunjita Mundeja | Mark Wah | Anushree Verma | Evan Brown
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... Governed context is emerging as the key differentiator for marketing AI. CMOs should pivot from optimizing martech platforms individually to building a marketing context layer that makes customer, brand and business context reusable across applications, agents and workflows. Insights at a Glance Strategic ...
... work product creation into their own meetings. Before enabling, prove that Claude Meetings can operate within your organization’s approved meeting platform, repository, and support model. Analysis Gartner Recommended Reading Evolving Insights History ...
Analyst(s): Adam Preset | Joe Mariano | Christopher Trueman | Lacy Lei
... AI has not generated the returns that CEOs and boards expect, but enterprises plan to ramp up investment and deploy more AI agents in 2026. This issue of the journal will help executive leaders understand and measure AI costs and value. Click the download link for the full issue. Gartner Insights Abstract ...
... Buyers now look for “personalization” over “customization” In the past, consumers wanted to manually create custom music playlists, but now we expect those playlists to be created for us and to include music based on our personal preferences. Advancements in artificial intelligence (AI) and machine learning ...
... Digital transformation initiatives require digital platforms that enable scalable solutions and digital innovations. Findings from our 2019 Platforms Survey show that EA and technology innovation leaders play a critical role in these platforms’ strategy, design, build and continuous improvement. Overview ...
... Digital Experience Platform as a Service (dxPaaS) AI PaaS Serverless PaaS Cloud MDM Hub Services Sliding Into the Trough Cloud Event Stream Processing Services Function PaaS (fPaaS) API Management PaaS IoT Platform Citizen Integrator Tools MegaPaaS Cloud IMDG Services Analytics and BI Platform as a Service ...
Analyst(s): Paul Vincent | Yefim Natis | Fabrizio Biscotti
... Explore how higher education is strategically organizing for GenAI governance. This infographic illustrates key insights from the sector and evaluates implications for higher education CIOs. Overview Contributors Gartner Recommended Reading Gartner Research ...