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Premium Research Oct 2026
... credible as the prompts behind it. For tech CEOs, a weak tool does more than just waste a martech line item. It sends a small team to optimize the wrong pages while answer engines build shortlists without you. You require six capabilities before you fund a platform. Insights at a Glance Issue Impact ...

Analyst(s):   Elisabeth Torres-Schulte   |   Erin Gordon
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Premium Research Oct 2026
... from cloud adoption. Legacy cloud operations approaches cannot keep pace with AI and cloud-native demands. Insights at a Glance I&O Must Accelerate Its Delivery Model I&O Must Prepare for the Impact of AI Agents Adopt a Platform-Oriented Approach Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Lydia Leong   |   Alessandro Galimberti
Premium Research Oct 2026
... need to safely lead their organizations into the autonomy era by leveraging the nontextual AI frontier, governing the autonomous agent platform and architecting durable agility. Gartner’s top technology trends for 2027 will help CIOs build the strategic boundaries needed to deliver trusted outcomes. Overview ...

Analyst(s):   Soyeb Barot   |   Gary Olliffe   |   Jeremy D'Hoinne   |   Dennis Gaughan   |   C.A. Swan   |   Tori Paulman   |   Rita Sallam   |   Haritha Khandabattu   |   Andrés García-Rodeja   |   Marty Resnick   |   Bart Willemsen   |   Nabeeha Ahmed   |   Alex Coqueiro   |   Frank Buytendijk   |   Takeshi Ikeda   |   Yanni Karalis   |   Christina Holland   |   Samantha Searle   |   Nick Ingelbrecht   |   Bill Ray   |   Gregor Petri   |   Gene Alvarez   |   Tarun Rohilla
Premium Research Sep 2026
... AWS) offers a comprehensive AI platform with strong agentic AI, infrastructure, data and engineering tools, but it has less mature offerings in AI models and coding tools. This unique Gartner analysis compares AWS’s capabilities with primary competitors across 10 critical AI capability layers. Note 1: ...

Analyst(s):   Chris Howard   |   Jeremy D'Hoinne   |   Ray Valdes   |   Daryl Plummer   |   Chandra Mukhyala   |   Ayca Moseley   |   Lauren Kornutick   |   Birgi Tamersoy   |   Annette Zimmermann   |   Fernando Pereiro   |   Roxane Edjlali   |   Gaurav Gupta   |   John Watts   |   Tigran Egiazarov   |   Nitish Tyagi   |   Aaron Rosenbaum   |   Haritha Khandabattu   |   Matt Dooley   |   Mike Cisek   |   Pieter den Hamer   |   Mark Cooper   |   Tracy Tsai   |   Alfredo Ramirez IV   |   Padraig Byrne   |   Luis Pinto   |   Radu Miclaus   |   Gary Olliffe   |   Rita Sallam   |   Neil MacDonald   |   Jim Hare   |   Zane West   |   Mark Driver   |   Arun Chandrasekaran   |   Robert Brown   |   Mark Wah   |   Svetlana Sicular   |   Cary Pillers   |   Chirag Dekate   |   Whit Andrews   |   Adrian O'Connell   |   Eric Goodness   |   Sumit Agarwal   |   Jason Wong   |   Naresh Singh   |   Alastair Woolcock   |   Chris Laske   |   Frances Karamouzis   |   Soyeb Barot   |   Russ Hendy   |   Enrique Castera   |   Meghan Hollis
Research Oct 2026
... Already a Gartner client? The worldwide AIM market will continue to expand at a steady double digit pace throughout the forecast period. Growth is led by API management evolving into AI gateways to govern agent traffic, consolidation around unified agentic platforms, and LCAPs becoming preferred agent development ...

Analyst(s):   Nicholas Carter   |   Harshita Chibber   |   Kelli Smith   |   Keith Guttridge   |   Varsha Mehta
Research Oct 2026
... Gartner client? B2B CMOs looking to build new AI capabilities often do not have the resources or influence to achieve them alone. Marketing’s AI projects are more likely to succeed if they combine resources with sales to enable integrations and shared platforms that support both functions. Insights at a ...

Analyst(s):   Nicholas Mortensen
Premium Research Oct 2026
... modernize systems with AI under constrained budgets. Microsoft’s new Contact Center Intelligence offers a way to add agentic AI without platform replacement. CSS leaders should assess whether Microsoft’s enterprise-context approach delivers differentiated business value relative to existing AI investments. Overview ...

Analyst(s):   Pri Rathnayake   |   Jason Bridge   |   Megan Fernandez   |   Drew Kraus
Research Aug 2026
... Gartner client? Demand generation leaders need to rethink their paid channel strategy because certain paid channels underperform. As buyers shift to platforms like YouTube, Reddit, podcasts, and connected TV, demand gen leaders should expand presence into these channels to engage audiences and find new demand ...

Analyst(s):   Serena Philip
Premium Research Nov 2026
... determine where Claude-created content belongs, who owns it, and whether Claude complements or competes with existing productivity and collaboration platforms. Strategic Planning Assumption Analysis Gartner Recommended Reading Note 1: Status of Claude Productivity and Data Features Evolving Insights History ...

Analyst(s):   Cory Decker   |   Mike Tucciarone   |   Adam Preset   |   Craig Roth   |   Joe Mariano   |   Christopher Trueman
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