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Premium Research Jul 2024
... C-suite leaders expect technology to improve business outcomes, with CIOs increasingly responsible for outcomes such as experience improvement and cost reduction. This research gives CIOs insight into key partnerships to deliver expected outcomes successfully and evolve their role. Analysis Next Steps ...

Analyst(s):   Mandi Bishop
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Premium Research Oct 2024
... With nearly half of the world’s population participating in elections this year, the results are expected to impact most employees in some capacity. This research equips HR leaders with resources to support the workforce through political discourse and potential conflict related to elections. Analysi ...

Analyst(s):   Ellis Denny   |   Chandra Robinson
Premium Research Feb 2024
... Gartner First Takes Fresh insights on emerging trends Analysis of EBRSS Magic Quadrant vendor performance reveals opportunities for product differentiation. Product managers must focus on high-velocity use cases such as hybrid/multicloud and data services to create differentiation, build business cases ...

Analyst(s):   John Harrell   |   Shashank Nigam   |   Vartika Dixit   |   Eric Cheung   |   David Ackerman
Premium Research Apr 2024
... Account-based marketing platforms serve as the fundamental infrastructure for executing ABM programs efficiently and effectively across a broad spectrum of targets and channels. Product marketers can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer ...

Analyst(s):   Peer Contributors
Premium Research Aug 2024
... due to disparate technology applications. Supply chain technology leaders can use this research to build a cohesive 3PL ecosystem with integration platforms. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Rishabh Narang   |   Simon Tunstall
Premium Research Mar 2024
... SFA platforms automate and augment an organization’s core sales processes while improving the seller’s ability to engage via customer interaction touchpoints. Applications and software engineering leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Contributors
Premium Research Oct 2024
... compare the vendors described in the Magic Quadrant for Analytics and Business Intelligence Platforms. These providers can be directly evaluated, based on their critical capabilities across various analytics and BI use cases. When to Use Directions for Use Gartner Research ...

Analyst(s):   Anirudh Ganeshan   |   Edgar Macari
Premium Research Feb 2025
... B2B marketing automation platforms streamline marketing efforts by automating tasks like lead nurturing, campaign management and analytics to enhance engagement and ROI. This note guides marketing operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Premium Research Jan 2025
... Sales force automation platforms optimize sales processes by automating tasks such as lead management, forecasting and performance tracking to boost efficiency and revenue. This note guides sales operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
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