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Research May 2026
... become a control layer for AI execution. As agents scale, a distinct AI middleware layer is emerging for process orchestration, real-time context management, and runtime policy enforcement, positioning middleware as a critical point of AI value capture. Insights at a Glance Market Opportunity Key Trends ...

Analyst(s):   Kelli Smith   |   Arunasree Cheparthi   |   Nicholas Carter
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Research Jul 2026
... client? While stablecoin transfers are a growing payment method for cross-border and crypto-market settlement, regulations such as the GENIUS Act and MICAR have increased banks’ interest in their use. Bank CIOs need to understand options for stablecoin support and how this impacts technology decisions. ...

Analyst(s):   Peter Ryan   |   Debbie Buckland
Research Jun 2026
... enterprises will adopt agentic AI as an embedded feature in applications, minimizing deployment risks, but merely automating existing bureaucratic inefficiencies. This pragmatism delivers quick gains while delaying the true disruptive potential. CIOs must rely on vendors for standard operations while building ...

Analyst(s):   Alizeh Khare   |   Christian Stephan
Premium Research Feb 2024
... and midsize business, especially the small business segment, offers many growth opportunities but remains challenging to target effectively, due to market fragmentation. Product leaders should evaluate whether the small business segment is a good fit before creating a strategy. Overview Introduction ...

Analyst(s):   Mikako Kitagawa
Premium Research Apr 2024
... Having a generic approach to product and go-to-market strategies does not work when targeting different industries. This research series provides fundamental insights to product leaders looking to understand how to enter new industries or expand further into existing verticals. Analysis Research Highlights ...

Analyst(s):   Jonathan Davenport
Premium Research May 2024
... CSOs often don’t receive the market and competitive intelligence they need because of the time and effort required to curate it. Generative AI makes gathering this research more efficient than ever before. Even nontechnical users can curate results in a matter of minutes. Gartner Research ...

Analyst(s):   Tyler Huguley
Premium Research Feb 2024
... CFOs and other finance leaders purchasing financial planning technology must understand the market and evaluation process to deliver business value. This session reviews the financial planning technology market, key differentiators among vendors and considerations to construct an evaluation process. ...

Analyst(s):   Matthew Mowrey
Premium Research Aug 2024
... Lack of due diligence in assessing GTM synergies undermines success, yielding less portfolio value. Tech operating partners can help by vetting deals for future revenue growth. This tool allows OPs to calculate risk and gauge GTM differentiation. When to Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Alastair Woolcock
Premium Research Apr 2025
... Successfully expanding into new industry verticals or gaining share in existing ones requires a strategic approach to both product development and go-to-market strategies. This research series provides product leaders with the insights necessary to underpin their planning activities. Analysis Research Highlights ...

Analyst(s):   Jonathan Davenport
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