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Premium Research Jun 2026
... content ecosystem for answer engines, assistants, and agents with a framework for an agent-ready, AI-first strategy. Pivot content planning, creation, and amplification for machine impact. Identify end-to-end supply chain needs, data unification, team alignment, workflow governance, and real-world agent ...

Analyst(s):   Isoke Mitchell
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Premium Research Jun 2026
... As retailers prepare for a future of agentic AI, growth in retail AI services will shift from generic offerings to retail data foundation modernization and governance. Services product leaders must pivot by enabling agentic AI and delivering measurable outcomes where early data investment drives higher ...

Analyst(s):   Sandeep Unni   |   Hanna Karki
Research Jun 2026
... Microsoft’s Copilot Cowork push signals enterprise AI’s shift from single-model assistants to governed, multimodel digital labor. The upside is real, but more efficient and cost-effective models create value when tied to workload discipline, governance and measurable business outcomes. Overview Strategic ...

Analyst(s):   Alastair Woolcock
Research May 2026
... agents to act before the automation they depend on is ready. Enterprise application leaders must harden execution, governance, and accountability across CRM automation before scaling agentic AI. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mike Levisay   |   Adam Briggs   |   Arthur Villa   |   Ilona Hansen
Research Jul 2026
... Access Insights Already a Gartner client? Self-evolving AI agents that autonomously modify their own components will soon succeed the first-generation static systems. Product leaders must reassess product roadmaps, governance frameworks, and customer priorities to capture value from these continuously ...

Analyst(s):   Mark Driver
Research Aug 2026
... As work becomes more fluid, skills-based and AI-shaped, salary-centered pay keeps talent investment tied to static roles. Executive leaders need dynamic pay governance that redirects rewards toward scarce capabilities, strategic contribution and market movement across the enterprise. Overview Strategic ...

Analyst(s):   Doug Bushée
Research Aug 2026
... procurement are often seen as cost-focused and misaligned with business priorities, limiting their influence on business outcomes. This research outlines a governance framework to realign the mandate, processes and decision rights to increase business influence. Insights at a Glance Impact Actions How to Execute ...

Analyst(s):   Dawn Singer   |   Wendy Morin   |   Luke Ellery   |   Charity Hooper
Research Jul 2026
... Already a Gartner client? AI is scaling go-to-market execution faster than most organizations can govern it. A product marketing COE establishes the standards, governance and shared assets needed to reduce fragmentation, accelerate AI adoption, and deliver consistent, scalable market impact. Insights at a ...

Analyst(s):   Rahim Kaba   |   Jen Kady
Research Aug 2026
... billion from cloud-to-client hardware by 2030. Product leaders should position infrastructure PCs as AI FinOps extensions, enabling local AI processing, real-time cost control and secure data governance to unlock new enterprise value. Overview Strategic Planning Assumption Analysis Gartner Recommended ...

Analyst(s):   Ranjit Atwal
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