... occurrence is uncertain. This report includes the areas we are watching closely for potential impact on AI and IT spending impact. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): John Lovelock
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... The ABI market is a mature space facing commoditization and disruption. Hyperscalers have created formidable products at low prices, squeezing competitors. This research helps product managers of new entries and laggards leverage GenAI and new user personas to increase revenue and competitiveness. Overview ...
... Access Research Already a Gartner client? The CPaaS market grew 8.8% in 2023 to $12.2 billion. Faced with economic pressures and longer buying cycles, enterprises and vendors are focusing on cost. The moderate growth shows an inflection as enterprises are extending CPaaS use cases to enhance operational ...
Analyst(s): Harshita Chibber | Arunasree Cheparthi | Lisa Unden-Farboud
... The product-led go-to-market motion is increasing traction in the analytics and BI market as a way to scale the penetration in enterprise user bases and speed the journey to value. Product leaders considering using PLG as an option should use the best practices the PLG competitors are using. Gartner ...
Analyst(s): Radu Miclaus | David Yockelson | Vivek Tomar
... Marketing interest in composable CDPs increased as customer data management shifted from a marketing to an enterprise objective. As they shape their martech strategy, marketing operations leaders should compare the composable CDP approach with conventional, packaged CDPs. More Detail Gartner Research ...
Analyst(s): Rachel Smith | Lizzy Foo Kune | Benjamin Bloom
... Enterprises in Southeast Asia are demanding increased business value, quality and flexibility from public cloud rather than just cost reduction. CIPS product managers should clearly demonstrate value, enhance hybrid offerings with distributed cloud and accelerate PaaS-led engagements. Overview Strateg ...
... cost-effective, and rightsized LMS or LXP solution. L&D leaders responsible for learning technology can use this tool during the purchasing process to document requirements and compare vendor responses. When to Use Directions for Use Gartner Research ...
... Customers evaluate organizations based on their experience with the organization’s technologies, processes and people. This research helps IT leaders respond to customer technology trends, determine which new technologies to run proof of concepts with, and scale those technologies. Gartner Research ...
... Organizations are scrutinizing IT costs and expecting a faster return on technology investments. Digital commerce leaders can ensure a successful commerce implementation by finalizing business objectives, setting up skilled teams, and creating a delivery calendar that mitigates pitfalls and delays. O ...