... and proven tools CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... say that big businesses are the biggest contributors to climate change. As a result, consumers are no longer buying green marketing messages from big businesses that call for consumers to personally make changes. Marketing leadersmust tread carefully around green messaging and products to avoid charges ...
... beneficial relationships with IT vendors and maintain the kind of finance IT know-how that enables them to negotiate vendor contracts based on sound cost-benefit analysis.
“These five personas may not apply to every finance department, but they do provide a template for finance leaders to think about what ...
... interesting to follow this year, as each vendor takes a different approach,” said Mr. Gupta. “Samsung has switched from a horizontal to a vertical fold in the Galaxy Z Flip and reduced this phone’s size and price. Huawei has launched the Mate Xs — with Huawei Mobile Services now accessible via the Huawei ...
... demonstrate value – Many risk leaders are also reckoning with how to better drive action on risks such as pandemics, which were typically rated as a “low probability, high-velocity,” risk, and how to better drive action among their leadership teams for future risks that could be equally disruptive to ...
... 2020 Gartner Says Finance Leaders Who Avoid Four Cost Management Mistakes Will Help Their Organizations Emerge Stronger From the COVID-19 Crisis Business leaders are under pressure to go digital and find growth, while reducing expenses and are likely to make decisions that will jeopardize their organization ...
... Ensure appropriate training and awareness
All OT staff must have the required skills for their roles. Employees at each facility must be trained to recognize security risks, the most common attack vectors and what to do in case of a security incident.
3. Implement and test incident response
Ensure each ...
... engaging platform that matches consumers’ expectations. This is not just about an additional service, but the ability to have a new digital business model where manufacturers can maintain a connection with the consumer past the sale of the product, by connecting more with the brand as well as with brand experts ...
... struggle. I&Oleadersmust be building towards having APIs everywhere. Any system that stores or processes data for your organization needs a comprehensive, robust and well-documented API.”
“As an I&Oleader you must be aggressive in making automation a first class-discipline in everything that you do ...