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Premium Research Sep 2025
... Without clear communication of marketing spend, stakeholders may overlook or undervalue the impact of CMO investment choices. CMOs can take four key actions to inform critical budget decisions and underscore marketing’s strategic value to the business. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Lacretia Marsh
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Premium Research May 2025
... Align procurement strategy with CEO and C-suite priorities for enterprise success. CPOs should use this research for strategic trends, boosting procurement’s role as a key business enabler and delivering a major impact on mission-critical initiatives and measurable results. Action Name Gartner Insights ...

Analyst(s):   Jeremy Suter   |   Fareen Mehrzai
Premium Research Apr 2025
... management is vital for CIO success, yet it can be very hard to execute. This research offers a proactive strategy to identify and address critical risks, helping you align with leadership and strengthen IT’s role in protecting business outcomes. Action Name Gartner Insights Abstract ...

Analyst(s):   Christiane Groth   |   Kevin Smith   |   Akanksha Pandey   |   Mary Mesaglio   |   Kabeh Vaziri   |   Alicia Mullery   |   Srinath Sampath   |   Paul Proctor
Premium Research May 2025
... Executive support is critical for CHROs to drive enterprise growth. This research helps you identify your key stakeholders, refine your value propositions (as an individual and an HR function) and build trust — enabling stronger collaboration and faster HR strategy execution. Action Name Gartner Insights ...

Analyst(s):   Eva Johnson
Premium Research May 2025
... Assessing procurement’s performance, budget and risks is critical to lay the foundations for success. The tools in this research will help CPOs benchmark procurement metrics, empowering them to refine their procurement strategy with data-driven insights for greater impact. Action Name Gartner Insights ...

Analyst(s):   Fareen Mehrzai   |   Jeremy Suter
Premium Research Sep 2025
... common goals and work in parallel. Failure to maintain this strategic partnership will undermine growth and create an unsustainable imbalance in these critical functions. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   John Field   |   Michelle Shapiro
Premium Research Sep 2025
... Email is a critical channel for driving customer acquisition and retention, but B2B CMOs often struggle to fully harness its potential impact. Increase email’s demand generation value by driving foundational best practices to increase messaging relevance. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Alan Lopez   |   Upasna Chandna   |   Matt Moorut
Conference Highlight October 30 2024
... Not Prepared HR Leaders Should Evaluate Three Foundational Building Blocks Before Implementing AI in Performance Management: Q&A with Laura Gardiner Gartner Survey Shows 85% of Business Leaders Agree There Will Be a Surge in Skills Development Needs Due to AI and Digital Trends in Next 3 Years Gartner ...
Research April 16 2026
... 2026 highlights how legal leaders can move beyond experimentation to embed AI responsibly into their workflows. It underscores the GC’s pivotal role in balancing risk and innovation, showing that effective governance requires oversight of high‑risk use cases and alignment with universal regulatory principles ...
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