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Premium Research Jun 2025
... Direct mail is underutilized due to misallocated budgets, with funds often disproportionately spent on more crowded channels such as third-party in-person events. Personalizing direct mail through relevance, humor or emotional connection is critical, as sending generic items is ineffective. Overview Analysis ...

Analyst(s):   Chris Chandler
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Premium Research Jul 2025
... CPS protection platforms secure critical cyber-physical systems by leveraging industrial protocols and asset behavior analysis to address rising threats and regulatory demands. This note guides cybersecurity leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Premium Research Jul 2025
... Building leadership excellence is critical for IT sourcing, procurement and vendor management leaders, particularly amid constant change. This research helps IT SPVM leaders take steps to further their leadership capabilities in order to lead teams that effectively support evolving business priorities ...

Analyst(s):   Jaswant Kalay   |   Bridget Lee
Premium Research Jul 2025
... to exponential growth in vulnerabilities, incidents and loss of customer trust. Cybersecurity leaders must provide simple, accessible and flexible cybersecurity guidance to delivery teams to address critical challenges. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chiara Girardi
Premium Research Jun 2025
... IT vendor management leaders often focus on contract negotiation, inadvertently sidelining service transitions’ complexities. As IT services offerings diversify through emerging tech and specialized provider advancements, IT VM leaders must understand the critical aspects of a successful transition. ...

Analyst(s):   Sundar Viswanathan   |   Tom Sieber   |   Matt Baldino   |   Karl Rosander
Premium Research Jul 2025
... Effective collaboration with internal business partners is not just beneficial, it’s critical. Without it, supply chain planning leaders risk falling behind in forecast accuracy and market agility. Use this research to define roles and responsibilities in demand planning and unlock superior outcomes. ...

Analyst(s):   Sarah Gilchrist   |   Mustapha Ezzeddine
Premium Research Jun 2025
... effectively prioritize quality process improvement initiatives based on business needs. This Toolkit helps quality leaders to identify strategic goals, connect which quality processes are critical for success and prioritize process redesign efforts to support them effectively. When to Use Gartner Recommended ...

Analyst(s):   Kate Wagner
Premium Research May 2025
... struggle to balance effective candidate fraud monitoring practices with a seamless hiring experience. Organizations should customize screening and assessment fraud monitoring practices for critical candidate segments based on experiences that they find desirable. Data Insights Directions for Use About This ...

Analyst(s):   Autumn Archuleta   |   Satyanshu Sapra
Premium Research Jul 2025
... Hiring and onboarding are closely linked. The extent to which analyst relations hiring managers take a prescriptive approach to onboarding is a critical factor in a new employee’s success. Effective AR onboarding benefits both the individual and the reputation of the AR team as a whole. Gartner Research ...

Analyst(s):   Lindsay McKinney   |   Melissa Lane   |   Michelle Shapiro   |   Liz Pellegrini
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