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Premium Research Aug 2025
... federal agencies and their suppliers, introduces potential downstream effects impacting enterprise heads of I&O. This research details critical actions heads of I&O can take now to align with federal standards, mitigate risks and leverage emerging opportunities. More Detail Gartner Recommended Reading ...

Analyst(s):   Cameron Haight
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Premium Research Aug 2025
... personalization. While essential, other components such as deep customer insight, clear strategy, clean data, diverse content and robust experiments are also critical to success. This guide helps CMOs prevent wasted resources and act on key personalization enablers. Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Janine Kanters
Premium Research Apr 2025
... Software engineering leaders struggle to improve developer productivity using centralized initiatives as they fail to address each team’s individual barriers. Learn how Itaú Unibanco equips teams with productivity metrics data to drive productivity improvements tailored to their unique context. Case ...

Analyst(s):   Alec Pallin   |   Raveena Gandhi   |   Akriti Kapoor
Premium Research May 2025
... engage effectively with digitally driven buyers, resulting in missed opportunities. CSOs can deploy digital sales rooms early in the sales process to streamline discovery and facilitate buying group consensus, leading to faster sales cycles and higher win rates. Case Overview Problem Critical Components Results ...

Analyst(s):   Colleen Giblin
Premium Research Apr 2025
... appropriate strategy for delivering AI initiatives is a critical enabler of AI success. Data science/ML/AI leaders can use this research to identify the optimal choice of AI delivery methods by aligning various approaches and augmented tools with specific use cases. Overview Introduction Analysis Contributors ...

Analyst(s):   Yogesh Bhatt   |   Souparna Palit   |   Scott Clendaniel
Premium Research May 2025
... Open insurance ecosystems offer innovation and insurance disruption potential, making investments in APIs critical for participation. Insurance CIOs can learn how open APIs are foundational for future business models. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Note ...

Analyst(s):   Sham Gill
Premium Research May 2025
... According to the 2024 Gartner Product Management Survey, “understanding customer needs” is the most critical challenge for overall performance of product management teams. This guide helps product managers gather and analyze voice of the customer data to identify and understand customer needs. Overview ...

Analyst(s):   Tech CEO Research Team
Premium Research Jun 2025
... Three strategic imperatives for industry product leaders will be critical to success in 2025. Product leaders must consider in their planning efforts how industry cloud is evolving, how role-specific systems will raise productivity and how product servitization is pivotal for business model transformation ...

Analyst(s):   James Ingham   |   Gregor Petri   |   Sruthi Nair
Premium Research Jun 2025
... disproportionately on understanding the buying journey and neglect the critical touchpoints and customer tasks that occur postpurchase. Create an end-to-end journey map to identify the CX opportunities that drive retention and advocacy with high-priority customers. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Halle Stern   |   Sharon Cantor Ceurvorst
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