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Premium Research Sep 2025
... Rapidly deploying an email marketing platform is absolutely critical to prevent revenue loss from missed customer touchpoints and to quickly adapt to shifting market demands. This note guides digital marketing leaders to learn from the implementation experiences of their peers shared on Gartner Peer ...

Analyst(s):   Peer Contributors
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Premium Research Oct 2025
... due to their position as a key integration point between front- and back-office processes. To optimize ROI, sales operations leaders should prepare the organization for critical technology integrations and develop a robust master data strategy. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Luke Tipping   |   Mark Lewis
Premium Research Sep 2025
... actions to revamp the sales manager role, setting clear priorities and standardizing high-impact activities that directly contribute to stronger commercial outcomes. Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Delainey Kirkwood
Research Oct 2025
... client? Many CSOs are quick to address poor seller performance with training to build seller skills, overlooking the mindset’s critical role. These insights help CSOs cultivate three mindsets — growth, resilience and risk tolerance — that improve quota attainment and customer growth and acquisition. ...

Analyst(s):   Colleen Giblin   |   Shayne Jackson
Research Apr 2025
... the necessary key competencies are dynamic. This often results in misdirected development. Heads of EA should use this data to augment architects’ critical skills to substantially impact their performance in 2025. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Rhyan Light
Premium Research May 2025
... Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Alex Curry
Premium Research Apr 2025
... prioritization and inadequate value capture. Program and portfolio management leaders can apply this case study to create an end-to-end process for estimating and tracking an initiative’s benefits. Case Overview Problem/Objective Critical Components Results Gartner Recommended Reading Presentation Deck Gartner ...

Analyst(s):   Woojin Choi   |   Elissa Ungerman
Premium Research Jul 2025
... organizations, but many struggle without an AI strategy aligned with their organizational strategy and defined outcomes. Use this research to accelerate your AI strategy, benchmark opportunities within and across industries, and identify critical priorities for AI investment. Analysis Research Highlights ...

Analyst(s):   Robert Hetu   |   Jasleen Kaur Sindhu
Premium Research Jun 2025
... Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Shyam Nair   |   Megha Yadav
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