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Premium Research May 2025
... Drawing from Gartner’s latest CEO research, Don Scheibenreif shares critical insights on the shift in customer expectations, the rapid emergence of autonomous buyers and the emotional impact of AI adoption. Whether you’re designing for humans, machines or both, this episode offers a roadmap for getting ...

Analyst(s):   Don Scheibenreif
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Premium Research Jul 2025
... Tracking global emerging trends and planning for their impacts is critical for organizations. This research helps I&O leaders identify which top trends, such as revirtualization, security behavior and cyberstorage, are likely to impact their organization and implement effective responses. Overview Strategic ...

Analyst(s):   Jeffrey Hewitt
Premium Research Jul 2025
... SEO, and now AEO, are critical components of the digital marketing mix that require consistent attention to stay aligned with consumer, digital and industry evolutions. Digital marketing leaders can use the tactics explored in this research to improve AEO and SEO performance. Overview Strategic Planning ...

Analyst(s):   Ross Cosner   |   Noam Dorros
Research Jul 2025
... Organizations depend on IT vendors to support and run critical business processes, presenting operational risk when these vendors fail. IT sourcing, procurement and vendor management leaders must ensure their IT vendor contracts are set up to avoid disturbance and respond to disruptive incidents. Overview ...

Analyst(s):   Luke Ellery
Premium Research Sep 2025
... business and IT partnerships, rigorous data migration standards, and iterative, agile rollouts to achieve adoption and value. Case Overview Objective Critical Components Results Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelly Fischbein
Research May 2025
... their organization while addressing ongoing cost, velocity and reliability challenges. Adopting an automation-first approach that drives cross-functional initiatives is critical for success. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chris Laske   |   Chris Saunderson
Premium Research Apr 2025
... minimum-viable data strategies and AI-powered personalization to transform marketing from a cost center into a business growth driver. Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Nicholas Mortensen   |   Sharon Cantor Ceurvorst   |   Janine Kanters
Premium Research May 2025
... group of highly-skilled I&O staff, limiting their capacity and causing transformative work delays by diverting their attention. I&O leaders can learn from ING’s strategy to distribute incident response and increase the timely completion of this work. Case Overview Problem Critical Components Results Recommendations ...

Analyst(s):   Infrastructure and Operations Research Team
Premium Research May 2025
... leave without clear action steps. Talent management leaders can use this research to learn how Zoetis embedded a development focus in the creation of talent segments and personas to make the talent review more actionable. Case Overview Problem Critical Components Results Recommendations Gartner Recommended ...

Analyst(s):   Jake Moulton
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