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Research May 2025
... strong connection between technical initiatives and business outcomes is critical for success in the software engineering leader role. Use the four storytelling techniques in this research to create engaging and memorable stories that influence stakeholders, motivate teams and inspire action. Overview Introduction ...

Analyst(s):   Cary Pillers   |   Annie Hodgkins   |   Akriti Kapoor   |   Arun Batchu
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Premium Research May 2025
... group of highly-skilled I&O staff, limiting their capacity and causing transformative work delays by diverting their attention. I&O leaders can learn from ING’s strategy to distribute incident response and increase the timely completion of this work. Case Overview Problem Critical Components Results Recommendations ...

Analyst(s):   Infrastructure and Operations Research Team
Premium Research Jun 2025
... less ambitious purchases when they can’t find the help they need. CMOs should focus their teams on creating “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Overview Conclusion Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Sharon Cantor Ceurvorst
Premium Research Jun 2025
... Barracuda Networks’ CHRO spearheads a team-first approach to C-suite hiring that helps new hires integrate into a high-performing executive leadership team, while reinforcing team collaboration. Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation ...

Analyst(s):   Ben Cook
Premium Research Jul 2025
... SEO, and now AEO, are critical components of the digital marketing mix that require consistent attention to stay aligned with consumer, digital and industry evolutions. Digital marketing leaders can use the tactics explored in this research to improve AEO and SEO performance. Overview Strategic Planning ...

Analyst(s):   Ross Cosner   |   Noam Dorros
Research Jul 2025
... Organizations depend on IT vendors to support and run critical business processes, presenting operational risk when these vendors fail. IT sourcing, procurement and vendor management leaders must ensure their IT vendor contracts are set up to avoid disturbance and respond to disruptive incidents. Overview ...

Analyst(s):   Luke Ellery
Premium Research Jul 2025
... Tracking global emerging trends and planning for their impacts is critical for organizations. This research helps I&O leaders identify which top trends, such as revirtualization, security behavior and cyberstorage, are likely to impact their organization and implement effective responses. Overview Strategic ...

Analyst(s):   Jeffrey Hewitt
Premium Research Jul 2025
... architectural governance. Heads of enterprise architecture can use this case study to effectively partner with D&A counterparts to co-define an adaptive governance framework for AI. Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Aditya Krishna   |   Auria Asadsangabi
Premium Research Jul 2025
... Company’s people analytics function used decision-enabling tactics to help translate people analytics insights into decisions. Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Nini Longoria
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