... Innovation and frequent M&A increase the complexity of incorporating brands into a branded house architecture. This research assesses critical factors that impact brand architecture decisions and provides a framework for CMOs to strategically and nimbly integrate brands into their architecture. Overview ...
Analyst(s): Akanksha Borawake
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... Insurance CIOs’ most critical outcome from digital investments in 2024 is to excel in customer experience. With rising demands on IT budgets and high expectations for AI, shared IT-business ownership will be important to success. Use this report to inform and communicate about your digital strategy. ...
... Security operations are critical to an effective security program. Gartner’s 2024 technical professionals initiative will guide security and risk management technical professionals as they investigate threats, detect and respond to incidents, and manage exposures in their IT environments. Scope Analysis ...
Analyst(s): Steve Santos | Dennis Xu | Kevin Schmidt
... “Lift and shift” migration does not deliver the expected benefits of the cloud. With cloud-native architecture, application technical professionals can identify critical “hot spots” in their existing applications to improve cloud adoption efforts. Overview Problem Statement The Gartner Approach The Guidance ...
... Data and analytics leaders struggle to establish effective stewardship and data governance, which are prerequisites for AI-ready data. Behavioral change management is critical for data stewardship with business partner buy-in, which D&A leaders can achieve using tactics outlined in this research. Overview ...
... CIOs need insight into critical technology adoption priorities to craft and benchmark their digital strategy. This research delivers insight into the technology adoption plans and risk and value assessments of IT leaders in software engineering, D&A, I&O, security and portfolio management. Analysis ...
... value and feasibility. CIOs can use this collection to refine strategic planning, benchmark opportunities within and across industries, and identify critical considerations for investment in GenAI. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...
... When corporate strategy shifts, CMOs must update market perceptions of their company’s brand and products. Learn from how Axiad rebranded based on desired customer outcomes, and aligned its corporate and product-level messaging. Case Overview Problem Critical Components Results Recommendations Implementation ...
... Emergency/mass notification service solutions automate the delivery of critical messages to internal and external stakeholders, alerting them to local disasters and catastrophes. Security and risk management leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...