... As leaders progress toward implementing GenAI use cases, they face critical questions about regulations, funding, talent and deployment approaches. Investment services CIOs can use this research to learn how functional leaders are planning to address these questions when deploying GenAI. Overview Data ...
Analyst(s): Chuck Thomas | Priyanka Shukla
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... Access Research Already a Gartner client? Tradeshows and conferences are critical marketing channels to drive awareness and demand. B2B CMOs should implement a strategy to extend reach, maximize investment returns and support their demand-generation efforts in these third-party events. Overview Analysis ...
... A strong corporate reputation is critical to supporting business outcomes, but knowing which reputation metrics to track can feel impossible. Chief communications officers can use this framework to prioritize metrics that collectively tell a story about reputation health and its value. Overview Introduction ...
... Deploying a tech stack that satisfies buyer preferences and achieves sales goals is becoming complex for sales operations leaders as digital commerce and traditional channels converge. Integrate technology across three critical use cases to improve sales outcomes. Overview Strategic Planning Assumption ...
Analyst(s): Melissa Hilbert | Aditya Vasudevan | Luke Tipping | Mike Lowndes
... Most large technology and service providers expect revenue growth to come largely from existing clients, highlighting the criticality of account planning. Product marketers should support account managers by enabling specific strategies to expand engagement both “up” and “across” their accounts. Overview ...
... Banking and investment services leaders are modernizing business-critical systems and minimizing operational risk, continuing a trend seen in 2023. Financial services leaders can use this research to benchmark priorities and assess current “know your customer” systems and outcomes compared to peers. ...
... SSE products provide additional security for critical SaaS applications against evolving threats like data breaches, malware and phishing. This note guides security and risk management leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...
... mainstream. Growth continues to be driven by the increasing awareness among security and identity leaders regarding the critical need for PAM solutions. CyberArk, Delinea and BeyondTrust appear in the Leaders quadrant. Investment Implications What to Watch For Gartner Research ...
... Software engineering is critical for digital transformation initiatives. How can software engineering leaders create an organization that is designed to effectively deliver business value? This video lays out the key components of a strategic approach that points the way to digital business success. ...