... Despite the improved maturity of AI-based sales technologies, application leaders supporting B2B CRM struggle with AI implementation strategy. Use this research to align with cost-optimization targets and drive revenue growth. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights ...
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... ChatGPT and other generative AI tools are changing how Communications teams work. Communications leaders can learn from these four simple ways on how to get started using publicly available generative AI in content workflows. Overview Conclusion Contributors Gartner Recommended Reading Gartner Research ...
... the D-Suite Vodcast, Gartner expert Lydia Clougherty Jones discusses the top priorities for data and analytics leaders to include in their AI ethics and responsible AI initiatives, and how to get started. Overview Gartner Recommended Reading Gartner Research ...
Analyst(s): Lydia Clougherty Jones | Rita Sallam | Afraz Jaffri
... GenAI-enabled tools and technologies have led to widespread, unmanageable AI experimentation within enterprises. Interviews with over 30 Fortune 500 CEAs revealed they are maximizing AI value by streamlining experimentation, building visibility, facilitating governance and prioritizing investments. ...
... Generative AI provides opportunities to innovate critical go-to-market activities, including messaging development. Product marketing leaders must understand when and how to leverage generative AI to support messaging, depending on the use cases and communication goals. More Detail Gartner Recommended ...
Analyst(s): Robert Benitez | Alan Antin | Molly Beams
... Along with its numerous benefits, AI brings serious data, performance and staff-related risks for the finance function to mitigate. Finance transformation leaders should carefully plan which risks to address during AI planning, piloting and scaling to minimize issues without slowing progress. Gartner ...
... Development and use of generative AI will influence and respond to the regulatory and legal policy landscape. Technology innovation leaders must understand the potential regulatory implications of GenAI to drive positive innovation and position their organization for long-term success. Overview Introduction ...
Analyst(s): Bart Willemsen | Laura Cohn | Maesea McCalpin | Abbott Martin | Stuart Strome
... customer and consumer experience in a highly seasonal business, Unilever Ice Cream has executed an E2E supply chain digitalization initiative leveraging AI across planning, manufacturing and go to market. Learn the details from Unilever Ice Cream’s CSCO Sandeep Desai. Gartner Recommended Reading Gartner ...