... Access Research Already a Gartner client? The adoption of GenAI in market-facing digital products requires a shift in executive leadership responsibility. This document guides executive leaders in successfully integrating digital UX design resources into GenAI product teams. Overview Introduction Analysi ...
Analyst(s): Brian Prentice | Christian Stephan | Daniel Sun
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... Digital marketing leaders are eager to invest in GenAI but struggle to prioritize effective use cases and initiate implementation. This research offers examples of five proven GenAI use cases: content assistant, localization, social engagement, advertising optimization and customer chatbots. Overview ...
... Access Research Already a Gartner client? Tech CEOs looking to integrate GenAI into their operations face uncertainty about which use cases to invest in. This research outlines four productivity phenomena of GenAI, provides insights into how to select GenAI use cases, and helps tech CEOs prepare for t ...
Analyst(s): Tech CEO Research Team | Nate Suda | Jasleen Kaur Sindhu
... Finance teams struggle to keep up with business leaders’ need for the latest financial performance data. Chief financial officers can replicate Aristocrat’s approach to drive greater efficiency for FP&A staff and deliver real-time analysis through a GenAI chatbot. Case Overview Critical Components Resu ...
... GenAI has the potential to improve developer experience, but uncontrolled use presents challenges around quality and bias. Software engineers should assess the potential benefits and update fundamental processes to ensure the successful adoption of GenAI-augmented development tools. Overview Analysis R ...
... A Gartner global survey reveals the most popular types of applications introduced through free offers. Product leaders can use this interactive data tool to gauge users’ comfort with the inclusion and use of free offers across regions, functions, seniority level, industries and revenue. Data Insights ...
Analyst(s): Craig Roth | Radhika Garg | David Yockelson
... Access Research Already a Gartner client? B2B buyer disengagement and internal collaboration complexity threaten the success of new product launches. CMOs and their teams can leverage new technologies and targeting techniques to execute successful launches. Overview Introduction Analysis Gartner Recommend ...
... Analyst relations leaders see the potential benefits of using GenAI to augment the AR function’s impact, but most struggle to integrate GenAI into their role. This research collection provides AR with early insight and actionable advice on GenAI. Analysis Research Highlights Gartner Recommended Reading ...
Analyst(s): Lindsay McKinney | Eric Goodness | Daryl Plummer | Dana Stiffler | Liz Pellegrini | Matthew Goldman | Anthony Bradley
... Organizations are assessing GenAI, but IT organizations struggle to work with the business to prioritize use cases and improve productivity in pilots. Digital workplace leaders can download this presentation and use it to jump-start discussions with business stakeholders about how GenAI adds value. W ...
Analyst(s): Adam Preset | Tapan Upmanyu | Nikos Drakos | Sohail Majumdar | Joe Mariano