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Research Nov 2024
... Access Research Already a Gartner client? As the hype surrounding GenAI capabilities and use cases grows alongside initial adoption, CSP CIOs are now tasked with formulating a GenAI strategy and roadmap. This opportunity radar offers an approach to structure and evaluate various use cases based on the ...

Analyst(s):   Ajit Patankar   |   Pulkit Pandey
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Research Feb 2025
... Access Research Already a Gartner client? CIOs face pressure to create formal, long-term budget projections for GenAI investments to ensure value realization success, which must be done at an enterprisewide level. This research can be a catalyst for CIOs to engage CxOs in crucial planning to set an ap ...

Analyst(s):   Frances Karamouzis   |   Nate Suda   |   Rita Sallam
Research Sep 2024
... Access Research Already a Gartner client? GenAI is revolutionizing sales enablement, necessitating a strategic shift for leaders. This note guides sales enablement leaders on how to treat GenAI as an enablement teammate, select use cases and prepare enablement teams to effectively leverage this techno ...

Analyst(s):   Doug Bushée
Premium Research Oct 2024
... Knowing the right way to calculate ROI is one of the biggest challenges for banks implementing GenAI. Inadequate metrics can sink transformative projects before they begin. Banking CIOs can use this tool to analyze and communicate value, cost and risk across critical GenAI use cases. When to Use Direc ...

Analyst(s):   Uri Lerner
Research May 2024
... Access Research Already a Gartner client? Incorporation of GenAI into existing products could mean some nasty surprises for customers at renewal time. Product managers who offer early visibility into GenAI’s costs, risks and licensing implications can mitigate this problem, shorten sales cycles and ul ...

Analyst(s):   Mike Tucciarone   |   John Santoro
Premium Research May 2024
... As GenAI continues to be a top focus among insurers, there are many opportunities for technology and services providers. These five key facts provide insight on GenAI adoption, concerns and approaches so product leaders can assist technology buyers with successful GenAI adoption and implementation. O ...

Analyst(s):   Kimberly Harris-Ferrante
Premium Research Jan 2024
... Across the GenAI technology stack, PLG strategies differ depending on the focus and needs of users and buyers. Product leaders need to understand the best approaches for using PLG with GenAI technology offerings to optimize and scale their efforts toward growth and retention. Overview Analysis Conclusi ...

Analyst(s):   John Santoro   |   Craig Roth   |   Radu Miclaus   |   Ron Burns   |   David Yockelson
Premium Research Mar 2024
... Retail leaders require help to identify the GenAI use cases to tackle some of their most pressing sales, operational and customer experience challenges. CIOs can use this research to learn how early adopters deploy GenAI to inform their strategy and roadmap. Session Description Gartner Recommended Rea ...

Analyst(s):   Robert Hetu
Research Dec 2024
... Access Research Already a Gartner client? Since the introduction of GenAI, organizations have been looking to SaaS vendors to quickly drive productivity gains. This research will help executive leaders identify, account for and mitigate the emerging risks GenAI SaaS product licensing and monetization ...

Analyst(s):   Mike Tucciarone   |   Nate Suda
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