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Research Sep 2026
... Access Insights Already a Gartner client? AI agents should be approached as a targeted capability rather than a universal solution. This research can help AI leaders answer the key questions on selecting use cases and technologies and getting started on their AI agent journey. Insights at a Glance Analysis ...

Analyst(s):   Avivah Litan   |   Haritha Khandabattu   |   Ben Yan   |   Pieter den Hamer   |   Leinar Ramos   |   Erick Brethenoux   |   Tom Coshow   |   Anthony Mullen   |   Gabriele Rigon   |   Arun Chandrasekaran   |   Tong Zhang
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Premium Research Jul 2026
... AI literacy has become a core capability for product marketing. As generative and agentic AI transform workflows, product marketing leaders must ensure teams have the skills to synthesize insights, orchestrate AI-enabled processes, govern risk, and accelerate business decisions at scale. Insights at ...

Analyst(s):   Jen Kady
Premium Research Sep 2026
... Open generative AI models are reshaping enterprise AI but many assumptions about their capabilities, economics, and enterprise readiness are misunderstood. We separate myth from reality to help CIOs make better architectural, sourcing, and investment decisions in an increasingly dynamic AI landscape. Insights ...

Analyst(s):   Leinar Ramos   |   Mark O'Neill   |   Nitish Tyagi   |   Arun Chandrasekaran
Premium Research Sep 2026
... Redesigning HR processes is crucial to realize AI ROI, yet many CHROs and HR teams treat AI as just a technology upgrade, missing the opportunity to truly transform how work happens across the organization. These blueprints provide opportunities to use AI to improve HR decision intelligence. When to Use ...

Analyst(s):   Duncan Harris   |   Cathy Missildine   |   Seyda Berger-Böcker   |   Hanne Nieberg
Premium Research Sep 2026
... AI is revolutionizing enablement, requiring a strategic shift to overcome limited resources, reactive programs, and seller overload. To scale impact, leaders should embed AI in enablement, prioritize high-value use cases, and upskill teams for AI readiness and adoption. Insights at a Glance Strategic ...

Analyst(s):   Doug Bushée
Premium Research Sep 2026
... Heads of I&O can enhance I&O delivery by integrating AI agents, which optimize resource allocation and redefine I&O role and responsibilities. This shift requires evaluating AI’s impact on tasks and roles, ensuring a balance between human and AI contributions for efficient operations. Insights at a Glance ...

Analyst(s):   Leo Li   |   Roger Williams   |   Ryan Shows
Premium Research Aug 2026
... AI may save time, but in most organizations, that productivity leaks before it reaches the P&L. This turns promised ROI into unrealized financial potential. CFOs must move beyond AI productivity tracking to systematic resource and capacity redeployment to convert AI’s productivity gains into earnings ...

Analyst(s):   Nauman Abbasi
Premium Research Sep 2026
... must adopt robust AI governance to balance AI innovation with risk, ensuring security, compliance, and brand consistency in marketing. However, marketing teams sometimes bristle at the prospect, fearing loss of innovation. This research offers CMOs ways to create and “market” internal AI governance. Insights ...

Analyst(s):   David Yockelson   |   Amy Jenkins
Premium Research Sep 2026
... AI costs keep rising because user consumption choices, not vendor rates, determine much of the spend. Rather than negotiating vendor pricing, focus on shaping AI usage through model routing, context design, output controls and agent guardrails to unlock immediate AI cost savings. Insights at a Glance ...

Analyst(s):   Paul Quinn
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