... AI is reshaping marketing by enabling smarter, faster and more effective strategies. In this session, we’ll explore how AI can transform your marketing through three powerful underutilized use cases: data enrichment and standardization, generative content creation and buying-group intelligence. Join ...
Analyst(s): Upasna Chandna
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... AI transformation is prompting CMOs to build flexible ecosystems, including AI agents working alongside internal teams, freelancers, and agencies. To capitalize on AI-driven shifts toward a composable, cost-effective partner ecosystem, CMOs must adopt outcome-based agency pricing and lead-agency governance ...
... CIOs’ biggest challenge is no longer scaling AI use cases. It is reshaping the technology operating model for distributed technology delivery, AI-enabled work and continuous change. The CIOs who unlock AI value at scale are those that deliberately navigate a new set of operating model trade-offs. Insights ...
Analyst(s): Sarah Watt | Jamie Heyes | Janelle Hill
... Access Insights Already a Gartner client? CEOs want to get growth going — but AI projects are primarily intended to save money or improve productivity. CIOs and AI leaders need to get growth-focused. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading ...
... As business automation teams accelerate deployments of AI in CPS environments, cybersecurity teams are frequently only informed after the fact. This research helps cybersecurity leaders proactively integrate security into AI automation initiatives to prevent future CPS security liabilities. Insights ...
... Viewed as the future operating model for AI-first business autonomy, SimOps enables IT and business teams to continuously improve operational decisions with AI guidance. Heads of I&O can use these presentation slides to prepare for autonomous IT operations and changing business needs. Overview Gartner ...
... Communications are under increasing pressure to translate AI potential into meaningful business outcomes while managing risk and organizational change. Use Gartner’s seven strategic themes to navigate Communications’ strategies, growth priorities and investments amid AI transformation. Analysis Research Highlights ...
... As organizations accelerate AI adoption, many overlook talent management implications. CAEs can use this research to evaluate AI’s impacts on their organization’s talent pipeline health, workforce capabilities and employee engagement risks and refine audit coverage to proactively address risks. Insights ...
... higher education sector is accelerating AI adoption amid constrained budgets, rising cyber risk and distributed technology environments. Higher education CIOs must strengthen governance, accountability, workforce planning and operating models to shift from AI experimentation to measurable value. Insights ...
Analyst(s): Robert Yanckello | Steve Mate | Saher Mahmood