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Research May 2026
... Already a Gartner client? CSOs who still compensate SDRs on activity volume are paying for work AI now performs, producing more pipeline without creating more revenue. Use the SDR Comp AI Readiness Index to match AI maturity to where human judgment creates value, and adjust compensation plans to reward it. ...

Analyst(s):   Greg Hessong   |   Morgan Barnes   |   Alyssa Cruz   |   Brian Petty
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Research Jul 2026
... Access Insights Already a Gartner client? Enterprise AI leaders undermine AI value realization when workshops focus on ideation but fail to convert into funded execution. Learn how to redesign AI workshops into decision-grade mechanisms that prioritize use cases, validate business hypotheses and move ...

Analyst(s):   Danny Ryan
Research May 2026
... Insights Already a Gartner client? AI systems increasingly own the first impression your brand makes online. CMOs must prioritize structuring brand knowledge, infusing brand essence and designing relatable brand-based AI behaviors to ensure their unique brand identity survives AI summarization and effectively ...

Analyst(s):   Alan Lopez
Research Jun 2026
... Access Insights Already a Gartner client? As AI accelerates workplace transformation, CIOs face the critical challenge of designing systems that boost productivity while protecting employees from burnout, one of the shadow effects of AI. Orchestrating the human-AI experience will be the defining leadership ...

Analyst(s):   Gabriela Vogel   |   Matt Hancocks   |   Alicia Mullery
Research Jun 2026
... Already a Gartner client? AI-enabled resource capacity planning helps organizations improve resource allocation, capacity forecasting, demand estimation, prioritization and capacity visibility. This guide helps CIOs and PPM leaders define resource capacity planning objectives, apply AI to improve core resource ...

Analyst(s):   Deeksha Agnihotri   |   John Spaeth
Premium Research May 2026
... West’ era of unchecked AI spend is being reined in by leading organizations. A collaborative framework between Procurement, FinOps, and AI practices that dynamically manages AI models and metrics, optimizes consumption and aligns contracts is essential for economically sustainable AI. Insights at a Glance ...

Analyst(s):   Ang Troy   |   Stephen White
Premium Research Jul 2026
... Rapid advancements in AI tech continue to disrupt the way we work, what we produce and how we operate the enterprise. Heads of enterprise applications should adopt an 18-month consolidated plan to act on the ambitions set by C-level leaders. Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jonathan Forest   |   Cynthia Phillips   |   Andrei Razvan Sachelarescu   |   Melanie Alexander   |   Saikat Ray   |   Marko Sillanpaa
Premium Research Jul 2026
... Retail lending is rapidly evolving through innovation, with technologies like AI, digital platforms, and automation streamlining processes and enhancing customer experiences. By embracing innovative solutions, CIOs can enable lenders to better meet customer needs and remain competitive in a changing ...

Analyst(s):   Mary Yan
Research Jul 2026
... Gartner client? AI agents will fail if they rely solely on standard explicit documentation. D&A leaders should extract and codify undocumented expertise to provide the context AI agents need for complex decision making. This five-step playbook details how to capture tacit skills and increase AI agent autonomy ...

Analyst(s):   Jeroen Cornelissen
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