... AI is changing how ads are created, targeted and optimized, making data quality a direct driver of advertising outcomes. This research helps CMOs leverage their data to improve ad performance, reduce wasted spend and maintain control over their marketing campaigns. Insights at a Glance Issue Impact ...
Analyst(s): Greg Carlucci
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... Enterprise application leaders must evolve from first- to next-generation AI text processing to unlock value from text-based content and improve accuracy and efficiency. Strategic investments in ingestion, context engineering, agentic autonomy, and intelligent governance are key to cost optimization. ...
... Unmanaged agentic AI loops trigger compounding, runaway cost risks. To safeguard budgets, CIOs must move from theory to execution on cost control. This research explores peer-proven blueprints from over 100 cross-industry case studies to operationalize Gartner cost recommendations. Insights at a Glance ...
... The market for AI processing chips for edge endpoints will exceed $90 billion by 2030, but the market is highly fragmented by both hardware variety and semiconductor options. Adoption risks are diverse, but semiconductor cost and power consumption priorities are universal. Insights at a Glance Strategic ...
... As AI automates routine tasks, the definition of entry-level work evolves, requiring more complex, judgment-heavy work earlier in employees’ careers. This note explores how L&D leaders are adapting early career development programs to support evolving work expectations. Insights at a Glance Issue Impact ...
... Evidence emerged yesterday of the first AI-driven cyberattack on a wide range of government entities, including a water utility. Though it eventually failed, it is a warning to all CISOs to focus on foundational security controls instead of focusing on AI to defend against AI. Overview Analysis Gartner Recommended ...
Analyst(s): Eric Grenier | Katell Thielemann | Meghan Hollis
... Without comprehensive operational context, AI agents cannot act reliably or deliver business value. This case study shows leaders responsible for AI how to iteratively build an enterprise context platform on existing data assets to safely and efficiently scale agentic AI. Insights at a Glance Strategic Planning ...
... AI is disrupting the technology funding model, leaving CIOs to absorb costs while value is realized elsewhere. This mismatch distorts investment decisions and risks scaling AI that consumes budget without delivering value. Aligning CIO-CFO understanding improves how the business funds and prioritizes ...
Analyst(s): Galliopi Demetriou | Neha Dixit | Akanksha Pandey
... Agentic AI has changed your enterprise application strategy, life cycle, and modernization practices. Before rushing to implement AI agents, heads of applications should use a new framework: map business capabilities to AI, use Gartner Pace Layers, and apply AIR layer models. Insights at a Glance Issue ...
Analyst(s): Jason Wong | Tad Travis | Andrew Gianni