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Research Jul 2026
... Access Insights Already a Gartner client? Supply chains are improving decision speed through AI and analytics but struggle to convert decisions into action. This research helps CSCOs close the decision execution gap by defining the right time for execution, codifying decision logic, and enabling scalable ...

Analyst(s):   Ankur Mehta   |   Alejandro Santalo
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Research Jun 2026
... Access Insights Already a Gartner client? CPOs source and contract for AI and transformation initiatives but fail to capture ROI because adoption is not enforced. Make organizational change management and adoption metrics contractual by tying vendor accountability to real usage and outcomes, thereby ...

Analyst(s):   Karl Rosander
Research Apr 2026
... Access Insights Already a Gartner client? Agentic AI is rapidly expanding CRM autonomy across marketing, sales, service and digital commerce. However, without explicit boundaries for human judgment, enterprises risk degrading customer trust, brand consistency and governance. This research provides enterprise ...

Analyst(s):   Guy Wood   |   Ilona Hansen
Research May 2026
... Access Insights Already a Gartner client? To unlock AI value, CMOs must redesign marketing around decisions, not tasks. This research helps CMOs prioritize business-critical decisions and build team accountability to drive growth and learning outcomes, while also enabling future agentic workflows to ...

Analyst(s):   Kristina LaRocca-Cerrone   |   Kate Fridley   |   Sharon Cantor Ceurvorst
Research May 2026
... Access Insights Already a Gartner client? Applying traditional technology management to generative AI leads to staff distrust and ROI shortfalls. Instead, R&D leaders must shift their organizational mental models to manage GenAI as a dynamic, autonomous “digital colleague,” capturing the full innovative ...

Analyst(s):   Ella Yan   |   Shradha Sapra   |   Lauren Maiya   |   Alex Curry
Research Jun 2026
... Access Insights Already a Gartner client? D&A leaders can scale data and AI activities and accelerate enterprisewide impact with an operating model that empowers business units to deliver autonomously while enforcing central standards. Learn how organizations adopted a franchise model to balance consistency ...

Analyst(s):   Cameron Roche   |   Dalia Naguib   |   Jorg Heizenberg   |   Kurt Schlegel
Research May 2026
... Access Insights Already a Gartner client? AI efficiency alone does not scale revenue due to systemic constraints. To turn time savings into a durable commercial advantage, CSOs must implement capacity orchestration by intentionally allocating human and digital selling power to overcome a variety of bottlenecks ...

Analyst(s):   Bill Yetman   |   Steve Rietberg
Premium Research Jul 2026
... Sixty-eight percent of cyber incidents derive from risky human behavior. Agentic AI brings a new frontier to behavioral risk. Organizations will soon navigate an environment with both risky, nondeterministic humans and agentic behavior. Current approaches to secure behavior management aren’t built for ...

Analyst(s):   William Candrick
Research Jun 2026
... Access Insights Already a Gartner client? AI-powered phishing attacks are growing in sophistication and frequency. To address these threats without paralyzing employees or disrupting critical business communications, cybersecurity leaders must rethink their phishing simulation and training tactics to ...

Analyst(s):   Richard Addiscott   |   Rob McMillan   |   Tisha Bhambry
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