... Access Insights Already a Gartner client? Service providers cannot solely rely on large deals for AI success. Providers will need to expand their go-to-market approaches beyond large transformation programs. This is a growth strategy based on building relationships rather than big deals. Overview Analysis ...
Analyst(s): Mark McDonald
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... measuring launches and messaging to driving revenue. To prove impact, product marketing leaders must build defensible revenue growth narratives, leveraging AI to orchestrate connected measurement systems across tactical, operational and strategic metrics. Insights at a Glance Impact Issue More Detail Contributors ...
... Two distinct AI buyer journeys are emerging, shaped by strategic or tactical organizational mindsets. High-tech executives must tailor go-to-market strategies to align with buyer ambitions, risk appetite, and decision processes to drive high-quality deals. Insights at a Glance Issue Impact More Detail ...
Analyst(s): Suzanne White | Arjun Boparai | Kevin Lindsay
... Use this customizable toolkit to facilitate effective board and executive committee discussions on AI and agent-ready data. These resources help AI leaders pivot from technical status updates to strategic executive decision making. Featuring templates aligned with executive communication best practices ...
... AI-driven data risk is outpacing traditional data governance, forcing CDAOs to proactively prioritize and manage risk to prevent otherwise unexplainable failures. CDAOs must move beyond reactive fixes to intentional risk management that unifies data security requirements with business information needs ...
... Recent advancements in agentic AI tools are improving the human-intensive process of chip-design workflows. This technology will boost the market for OEM-designed, custom ASICs and will impact the total available market for merchant semiconductor vendors. Insights at a Glance Strategic Planning Assumption ...
... The growth of AI-enabled technology development outside of IT will outpace the capacity of lean IT teams to properly support it. This research outlines three ways for CIOs to facilitate an increase in enterprisewide technology delivery. Insights at a Glance Overview Impact How CIOs Can Manage Technology ...
Analyst(s): Tanya Arora | Neha Dixit | Roger Caleya | Shivani Munjral | Matthew Colletti
... Product marketing leaders are responsible for scaling AI-generated messaging across GTM teams without sacrificing consistency, proof, or brand alignment. Deploy a verification-first system that automatically generates and validates messaging, enabling GTM teams to create content independently and safely ...
... Agentic AI-led profiling increases pipeline opportunity by exposing dark funnel opportunities. Those that strategically integrate, enrich, and activate existing data are best positioned to engage with prospects operating within the dark funnel, where traditional tracking and attribution fall short. ...