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Research Apr 2026
... defining thought leadership, industry-first feature expansion, and key partnerships make it the front-runner in the disinformation narrative intelligence AI race. Competitors can close the gap by focusing their messaging, adding key features, and expanding thought leadership. Overview Analysis Gartner Recommended ...

Analyst(s):   Apeksha Kaushik   |   Alfredo Ramirez IV
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Research Apr 2026
... using predictive models fails during unprecedented crises, leaving organizations vulnerable to systemic shocks. Product leaders must adopt generative AI agent-based simulation to capture complex emergent behaviors and secure a competitive advantage in decision intelligence. Overview Strategic Planning ...

Analyst(s):   Kiumarse Zamanian
Research Apr 2026
... a challenging economic environment. CMOs must reevaluate their marketing technology selection process as buyers wade through inconsistent and limited AI responses and must determine supplier choices before a need arises. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jeff Cohen
Premium Research Mar 2026
... Increasing cloud, AI and software costs demand enterprise governance and optimization. This 20-point assessment rubric evaluates your organization’s maturity cutting across silos by uniting IT asset management and FinOps to maximize your portfolio and curb wasteful consumption and its associated costs ...

Analyst(s):   Stephen White
Research Mar 2026
... Access Insights Already a Gartner client? The AI race is not a race against other providers so much as it is a race to achieve success, revenue growth and market valuation by delivering customer outcomes. Such outcomes enable the 10x improvement in overall enterprise operations necessary to drive investment ...

Analyst(s):   Dennis Gaughan
Research Feb 2026
... Access Insights Already a Gartner client? National defense is shifting from preprogrammed and static software-defined systems to physical-AI-enabled capabilities that adapt, predict, and optimize in real time. This innovation spectrum equips product leaders with insights to shape portfolios, roadmaps ...

Analyst(s):   Jonathan Davenport
Premium Research Mar 2026
... resulted in U.S. government and defense CIOs needing to adapt their AI platforms. CIOs should designate “vendor ethics” as a formal risk category for assessing vendors and adopt a multivendor strategy for ensuring the operational resilience of AI platforms. Overview Gartner Recommended Reading Evolving Insights ...

Analyst(s):   Michael Berkholtz   |   Ripley Hunter   |   Dicky Gray
Research Apr 2026
... Access Insights Already a Gartner client? Reasoning models are a promising evolutionary step for generative AI, but their potential is hindered by low adoption readiness, unpredictable costs and the complexity of business outcomes. Product leaders must improve the economics of reasoning by innovating ...

Analyst(s):   Aapo Markkanen   |   Radu Miclaus   |   Eric Goodness   |   Evan Zeng   |   Vibha Chitkara   |   Danielle Casey   |   Walker Black
Premium Research Apr 2026
... As banks extend investment into AI, pressure to turn investments into savings through workforce reduction grows. But careless cuts risk talent pipelines and the future of the bank. Banking CIOs can use this research to recognize and avoid this trap through strategic changes in workforce planning. Insights ...

Analyst(s):   Jonathan Jackson   |   Uri Lerner
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