... marketing budgets are shifting in 2026 across industries and business models •Where CMOs are prioritizing spend across resources, programs and channels •How AI is influencing marketing strategies, capabilities and investment decisions •How CMOs are building agility into strategies and spending commitments Ever ...
Analyst(s): Ewan McIntyre
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... acquisition strategy, extensive installed base and robust distribution channels make it the company to beat in the AI security platforms race. Competitors can close the gap with AI innovation and AI services’ native controls. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Evan Zeng | Neil MacDonald | Dennis Xu | Marissa Schmidt | Mark Wah
... significantly lowered the barrier to entry for innovation in physical AI. Product leaders must define specific, measurable goals to strategically shift investment from general-purpose AI models (LLMs) to domain-specialized models for physical AI (like world models). Overview Strategic Planning Assumption Analysis ...
Analyst(s): Tuong Nguyen | Roberta Cozza | Ethan Cai | Kiumarse Zamanian
... TNTP, partnered with Gartner to quickly develop and implement tech, data, and AI strategies, driving transformation and improving service delivery. Mission-critical priority Rapidly develop and implement technology, data, and AI strategies to drive transformation, improve service delivery, and execute key ...
... Gartner client? Google’s complete and fully integrated offering, presence in consumer and enterprise environments, and deep AI innovations make it the company to beat in the enterprise AI infrastructure services race. Competitors can catch up with market momentum from their own innovative, integrated offerings ...
Analyst(s): Ed Anderson | Chirag Dekate | Wataru Katsurashima | Rene Buest
... Access Insights Already a Gartner client? Cloudflare’s first-mover advantage and breadth of AI application infrastructure make it a front-runner in the edge distribution platform AI race. Competitors that exploit Cloudflare’s challenges in areas such as model life cycle management and GPUaaS offerings ...
... Access Insights Already a Gartner client? Tenable’s asset and attack surface coverage, its application of AI and its reputation for vulnerability assessment make it the front-runner in AI-powered exposure assessment. Competitors can catch up with more integrated, automated and cloud-native solutions ...
Analyst(s): Elizabeth Kim | Luis Castillo | Isy Bangurah | Mitchell Schneider
... on traceability and control for MAS. Product leaders building offerings in a MAS environment need to consider either building AI gateways or publishing to them to make their AI agent capabilities enterprise-ready. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Research ...
... Access Insights Already a Gartner client? In light of AI models exposing countless new vulnerabilities in well-entrenched enterprise systems, cyber deception takes on a far more significant role. Acalvio’s AI-enabled advanced cyber deception platform, technology partner ecosystem, and established customer ...
Analyst(s): Luis Castillo | Nahim Fazal | Bryan Haley | David Senf