... shift to agentic operating models, adopt a zero-based approach to channel strategy, and use AI to rapidly enhance marketing’s distinctive strengths. The era of incremental change is over; CMOs who embrace AI’s transformative opportunities will drive significant growth. Insights at a Glance Issue Context ...
Analyst(s): Ewan McIntyre | Sharon Cantor Ceurvorst
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... Smaller innovation companies are leveraging AI, trying to revolutionize SAP ERP implementation and maintenance, offering faster and more efficient solutions. This disrupts the traditional, costly, and slow approaches of large providers, addressing migration and support challenges faced by SAP customers ...
... Organizations face growing risks from misinformation as AI fuels its creation and spread. Heads of ERM can use these KRIs, stakeholder questions, benchmarks and collaboration tips to help guard against fraud, cyberattacks, executive targeting, operational disruption and reputational damage. Insights ...
... AI-enabled reporting calendars turn rigid, deadline-driven schedules into dynamic orchestration hubs. They help CFOs monitor and manage month-end close processes by aligning priorities, embedding governance, and leveraging real-time data readiness for efficiency, earlier forecasting, and compliance. ...
... Takes Fresh insights on emerging trends Google Workspace Studio plus Gemini 3 brings agentic AI into the tools many sales organizations already live in (Gmail, Docs, Sheets, Calendar, Drive). It includes prebuilt AI agent starter templates, “prompt to agent” for lower effort customization, and Salesforce ...
Analyst(s): Greg Hessong | Robert Blaisdell | Bill Yetman | Dan Gottlieb | Alyssa Cruz
... Enterprise AI adoption in 2026 is based on self-reinforcing beliefs that enterprises want or should want AI to transform their business, and that value potential is a sufficient business case. Organizations need a compelling business reason — beyond hype and market pressure — to invest in more than a ...
... digital talent — employees who can produce and modify technology to get the most out of AI investments — is hiding in plain sight in finance. CFOs must identify this critical, but hidden, talent to advance key digital and AI initiatives in finance. Insights at a Glance Impact Brief Actions How to Execute ...
... Generative AI Into Your Current ERP Strategy? Experts: Greg Leiter, Denis Torii The rise of generative AI is leading to countless questions about the right time to incorporate it into existing strategies. This research outlines key things for leaders to consider when integrating generative AI, including ...
... Insights Already a Gartner client? Pricing models that don’t align with consumption and value continue to inhibit AI adoption and providers’ profits. Abstracting AI consumption through AI units is the most effective pricing model to overcome GenAI’s challenges with unpredictable costs, variable consumption ...
Analyst(s): Jo Liversidge | John Santoro | Hannah Decker