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Research Jan 2026
... Access Insights Already a Gartner client? A universal CRM covering all technologies is a myth due to market fragmentation and the fast evolution of AI. This research guides enterprise application leaders in navigating CRM complexities, reviewing technologies, and identifying best-fit solutions for their ...

Analyst(s):   Ilona Hansen
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Premium Research Jan 2026
... This year, AI and automation will move from small-scale pilots for efficiency, productivity and back-office automation to scale across the enterprise in transportation. Trends include advancements in physical automation as well as a growing risk in cybersecurity. CIOs need to take action now to take ...

Analyst(s):   Katell Thielemann   |   Jonathan Davenport   |   Shivani Palepu
Research Dec 2025
... Access Insights Already a Gartner client? Digital ethics has evolved from a peripheral concern to a strategic business imperative as agentic AI systems gain autonomy and influence. Executive leaders should move beyond checklists and adopt a use-case-driven approach that embeds ethics into decision making ...

Analyst(s):   Frank Buytendijk   |   Svetlana Sicular   |   Bart Willemsen   |   Lydia Clougherty Jones   |   Jim Hare
Research Dec 2025
... Access Insights Already a Gartner client? AI agents are emerging in B2B martech solutions; however, marketers may lack trust in agents for high-risk marketing activities. To mitigate risk and deliver business results, demand generation leaders must invest in people, process and tech to validate agent ...

Analyst(s):   Ray Pun   |   Amy Jenkins
Research Jan 2026
... Insights Already a Gartner client? For tech services leaders, old-school account growth can’t keep pace with complexity in the market. Those who harness AI to unlock reimagined opportunities with personalized connection to stakeholders will win. Embrace the disruption — drive 20% to 30% growth in top accounts ...

Analyst(s):   Jennifer Barry
Research Jan 2026
... Access Insights Already a Gartner client? セキュリティ運用プロセスに対するAIツール／機能の影響は急速に拡大している。マネージド検知／対応サービスを利用するCISOとそのチームは、進化する運用上のニーズとの整合、および測定可能なセキュリティ成果の提供を確実にすべく、これらのサービスを再評価する必要がある。 要約 はじめに 影響と推奨事項 推奨リサーチ Gartner Insights Abstract ...

Analyst(s):   Kikuko Kawase
Research Feb 2026
... Access Insights Already a Gartner client? As AI augments routine SOC tasks, the SOC analyst job must adapt. This research guides CIOs and heads of security and risk management in redesigning the SOC analyst job, unlocking the full potential of humans and AI in the future of work. Insights at a Glance ...

Analyst(s):   Fadeen Davis   |   Kabeh Vaziri   |   Alex Tytarenko   |   Pete Shoard   |   Alex Michaels   |   Shawn Murphy   |   Tori Paulman   |   Lily Mok   |   Alicia Mullery   |   Mbula Schoen   |   Victoria Cason
Premium Research Nov 2025
... More than 50% of generative AI projects fail. This session will help CIOs learn the common causes of failures and understand best practices to mitigate those failures and scale AI across the enterprise. Overview Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Arun Chandrasekaran
Research Nov 2025
... contracts data from decentralized sources, but only 13% have a successful data retrieval capability. This research outlines how Vista Equity Partners uses AI to efficiently and reliably extract contracts data. Gartner Research ...

Analyst(s):   Rithika Lanka   |   James Crocker
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