... GenAI increases D&A demand rather than replacing it, while amplifying access issues. D&A leaders must position their function as a validation layer that disciplines GenAI outputs and reduces systematic user overconfidence through a decision intelligence program. Overview Strategic Planning Assumptions ...
Analyst(s): David Pidsley
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... This updated research identifies 20 of the top uses of GenAI within cloud ERP solutions. Application leaders responsible for cloud ERP applications should use it to identify which GenAI investments are most feasible and will deliver the right business value for their organization. Overview How to Use U ...
Analyst(s): Greg Leiter | Tomas Kienast | Robert Anderson
... The limited IT budgets of midsize enterprises make identifying the best use cases for GenAI a critical task. CIOs should use this tool to assess use cases based on feasibility and expected value, making informed strategy and investment decisions. Overview How to Use Use-Case Scoring Breakdown Gartner Re ...
Analyst(s): Alys Woodward | Maria Nelson | Megha Bawa
... Access Insights Already a Gartner client? GenAI models are entering a phase of rapid enterprise adoption as organizations move beyond pilots to integrate these models into core operations. Consequently, the market is projected to grow from $26 billion in 2026 to $76 billion by 2029, reflecting a robus ...
Analyst(s): John Lovelock | Arunasree Cheparthi | Radu Miclaus
... The ideal martech operating model focuses on agile, product-oriented governance and clear decision rights. CMOs should use Gartner’s six-part framework — including a martech charter, engagement models, agile practices and talent development — to maximize martech ROI and drive scalable innovation. Ins ...
Analyst(s): Benjamin Bloom | Audrey Brosnan | Matt Wakeman
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