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Premium Research Feb 2026
... Gartner First Takes Fresh insights on emerging trends Anthropic’s release of Claude Opus 4.6 offers important model improvements but signals to AI leaders a critical expansion of strategy. Building on Cowork and domain-specific plugins, Anthropic aims to translate its lead in software engineering into ...

Analyst(s):   Arun Chandrasekaran   |   Chirag Dekate   |   Ray Valdes   |   Gary Olliffe   |   Mark O'Neill   |   Nitish Tyagi   |   Keith Guttridge   |   Jeremy D'Hoinne
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Research Nov 2025
... Access Research Already a Gartner client? Brands are increasingly incorporating GenAI-powered features into guided selling tools as customers experiment with GenAI-powered buying experiences. CMOs must enhance guided selling features with GenAI to accelerate customer journeys and improve conversion ra ...

Analyst(s):   Brad Jashinsky
Research Nov 2025
... Access Research Already a Gartner client? GenAI presents new knowledge management challenges, forcing organizations to rethink their SEO strategies, evolve content best practices, and transition traditional knowledge bases. Service and support leaders must adapt processes and strategies to keep pace a ...

Analyst(s):   John Quaglietta   |   Jennifer MacIntosh
Premium Research Feb 2026
... Applying product management principles to analytics fosters a structured, iterative development process that delivers relevant and actionable insights, supporting scalability and reusability. This tool offers a template for a workshop for D&A leaders to structure analytics products. When to Use Gartne ...

Analyst(s):   Edgar Macari
Research Jan 2026
... Access Insights Already a Gartner client? Inaction on atomization hands search visibility, personalization, and operational efficiency to agile competitors. Every day that demand generation leaders delay widens the gaps in engaging buyers with tailored content at scale, as competitors embrace (semi)au ...

Analyst(s):   Isoke Mitchell
Webinar December 23 2025
Watch this complimentary Gartner IT webinar to learn how to future-proof your workforce by structuring and adapting AI strategies.
Webinar December 26 2025
Join us for two exclusive virtual sessions that will highlight what you must know and do to set yourself up for success with AI.
Webinar December 26 2025
Watch this complimentary Gartner Q&A webinar to get practical guidance regarding the EU AI Act.
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