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Research Nov 2025
... Access Research Already a Gartner client? Machine customers provide the only viable way to optimize product portfolios in an era of ever-changing client needs. Product leaders who fail to utilize real-time product insights and voice of the machine (VoM) data to drive product innovation will face erodi ...

Analyst(s):   Anushree Verma   |   Samantha Searle   |   Don Scheibenreif
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Research Dec 2025
... Access Insights Already a Gartner client? Octave’s comprehensive portfolio makes it the company to beat in Earth intelligence solutions. However, competitors with a clear industry focus and a partner network that gives customers a single point of contact can close the distance. Overview Analysis Gartner ...

Analyst(s):   Brett Blackledge   |   Bill Ray
Research Dec 2025
... Access Insights Already a Gartner client? Reality Defender’s status as a primary deepfake detection technology upstream provider and extensive partner network make it the company to beat in multimodal deepfake detection. However, entrenched specialists and competitors offering platform commoditization ...

Analyst(s):   Apeksha Kaushik   |   Alfredo Ramirez IV
Research Nov 2025
... Access Research Already a Gartner client? OpenAI’s aggressive infrastructure investments and rapid platformization have reshaped the large language model landscape. Its tight integration with Microsoft’s cloud ecosystem and fast-growing enterprise footprint have propelled OpenAI from model provider to ...

Analyst(s):   Kumar Dhir
Research Jan 2026
... Access Insights Already a Gartner client? Despite advances in automation and analysis, SOC teams continue to struggle with responding to attacks across their organizations. To improve incident response, cybersecurity leaders must prioritize impact-driven responses and threat intelligence to ensure the ...

Analyst(s):   Jeremy D'Hoinne   |   Pete Shoard   |   Carlos De Sola Caraballo
Webinar December 26 2025
Watch this complimentary Gartner IT webinar to learn how all CIOs and IT executives can set their own pace in their race to deliver AI outcomes - safe...
Research February 13 2026
... Build a Privacy Communication Plan 59% of privacy incidents originate from a company’s own employees Employees are the biggest source of privacy risk, and as such, they hold a great deal of influence in minimizing these risks. Leading organizations make employees aware of the risks they pose and what ...
Premium Research Mar 2026
... Gartner First Takes Fresh insights on emerging trends Copilot Cowork is a preview offering inspired by Claude Cowork that shifts Copilot from an assistant to an autonomous “doer.” Application leaders should experiment to assess security, governance and cost implications, but wait for general availabil ...

Analyst(s):   Dan Wilson   |   Max Goss   |   Olga Martí   |   Sohail Majumdar
eBook April 02 2026
... weakening capability; streamline vendors and align savings to priorities. Boost efficiency across cloud, AI, apps and infrastructure while curbing overconsumption. Reallocate savings to high-value digital and AI initiatives that improve margin and resilience. Make cost management continuous with clear ownership ...
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