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Premium Research Aug 2025
... Data, analytics and AI are crucial to enabling digital transformation. Senior executives are key to enabling this transformation. CDAOs can empower executives with data and AI literacy to enhance decision-making and create value. Use this playbook to build and run an executive upskilling program. When ...

Analyst(s):   Sarah Turkaly   |   Jenna Goodrich   |   Cameron Roche
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Premium Research Jul 2025
... Relying on traditional IVR and chat metrics to assess conversational AI performance leads to unreliable, unhelpful insights. To truly understand how conversational AI impacts ROI and customer experience, service and support leaders need to implement specific KPIs to reveal the key drivers and barriers ...

Analyst(s):   Ian Elliott
Premium Research Jun 2025
... AI agents are transforming sales by progressing from basic, automated tools into independent, goal-driven tools. As more vendors introduce “agent” solutions and the market grows, sales operations leaders must implement a structured evaluation approach based on a thorough understanding of what makes LLM-based ...

Analyst(s):   Guy Wood   |   Dan Gottlieb   |   Adnan Zijadic
Research Jun 2025
... Research Already a Gartner client? AI is transforming compliance management by automating the manual, error-prone processes of handling conversational data, enhancing accuracy, and reducing financial and legal risks. CSP leaders and enterprises must adopt these AI-driven innovations and analytics for ...

Analyst(s):   Manoj Bhatia
Premium Research Jul 2025
... high expectations from AI to drive value, but these expectations cannot be met using traditional architectural governance. Heads of enterprise architecture can use this case study to effectively partner with D&A counterparts to co-define an adaptive governance framework for AI. Case Overview Problem ...

Analyst(s):   Aditya Krishna   |   Auria Asadsangabi
Research Sep 2025
... Access Research Already a Gartner client? CSOs are increasingly pressured to leverage AI in sales, but many fail to maximize its potential. This research guides CSOs in adopting a portfolio strategy for AI investments to foster better strategic alignment, proactive management and higher returns on investment ...

Analyst(s):   Wendy Butler-Mafuz   |   Doug Bushée   |   Dan Gottlieb   |   Sandhya Mahadevan
Research Sep 2025
... Research Already a Gartner client? Generative AI software risks losing value if it is not kept up-to-date with fast-changing technology and data. Software engineering leaders in China must take a strategic and adaptive management approach that treats generative AI software as evolving products rather than ...

Analyst(s):   Wei Jin   |   Deacon D.K Wan
Premium Research Oct 2025
... where technologies like Android and iOS apps and freemium SaaS products have impacted work. Application leaders must mitigate shadow AI by preparing for new consumer AI to affect and alter DEX. Overview Strategic Planning Assumption Introduction Impacts and Recommendations Gartner Recommended Reading ...

Analyst(s):   Jason Wong   |   Sunil Kumar   |   Christopher Trueman
Premium Research Oct 2025
... maximizing efficiency with existing resources. This research is the second in a series that helps security operations specialists understand AI SOC agents and their role in the AI-enhanced SOC. Overview Strategic Planning Assumption Analysis Recommendations Conclusion Contributors Gartner Recommended Reading ...

Analyst(s):   Alex Tytarenko   |   Steve Santos   |   Kevin Schmidt
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