... and customer experience by scaling human connections. Product marketing leaders can deepen customer relationships and loyalty while skillfully using AI to reduce community management work. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Maria Marino
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Gartner client? Generative AI has reset many business expectations. CDAOs must update their strategy to position generative AI capabilities to drive business outcomes and mitigate the risk of its use as it becomes pervasive. Failure to plan risks marginalizing D&A functions in an AI-driven future. Overview ...
... AI agents can transform your organization by upending traditional AI use cases, but data and analytics leaders must focus on readiness and avoid hype. To harness AI agents’ potential and prevent pitfalls, D&A leaders must properly prepare their organizations for successful adoption. Overview Strategic ...
Analyst(s): Lydia Clougherty Jones | Priya Sundararaman | David Pidsley | Jorg Heizenberg
... Although AI agents, like humans, are employed by the organization, they are not human. Therefore, conventional HR practices don’t apply to them. CHROs must develop HR practices for AI agents or risk losing profitability due to underperforming, rogue AI. This research explores what to address when designing ...
... client? Agentic AI is still not mature and the current hype is inflating expectations around agentic capabilities. Product leaders should start out small with simple yet useful agentic AI use cases that demonstrate value but keep scalability, adaptability and interoperability of agentic AI in mind for future ...
... As enterprises across all industries chase the benefits of AI, most are failing to recognize the fact that they must change their business processes. Tech service leads must deliver key insights in process change management to deliver the AI results clients expect with business transformation. Overview ...
... By embedding AI across business and operating models, tech service leaders unlock new revenue streams, drive operational excellence and deliver superior client value — securing sustainable competitive advantage in the AI race. The motions market leaders make today will transform services by 2030. Overview ...
Analyst(s): David Ackerman | Robert Brown | Scott Frederick
... To meet evolving buyer needs and maintain competitive advantage, key account programs will require chief sales officers (CSOs) to integrate agentic AI. This will transform the key account manager role and create symbiotic human and technology teams. Use these presentation slides to socialize this transformation ...
... AI assistants and agents are transforming multichannel marketing hubs, enabling a wider range of marketing organizations to deliver high-scale, personalized engagement. CMOs who champion agentic orchestration will be best-positioned to achieve greater results and improve agility through MMH investments ...