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Premium Research Jul 2025
... To meet evolving buyer needs and maintain competitive advantage, key account programs will require chief sales officers (CSOs) to integrate agentic AI. This will transform the key account manager role and create symbiotic human and technology teams. Use these presentation slides to socialize this transformation ...

Analyst(s):   Daniel Hawkyard
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Premium Research Aug 2025
... AI assistants and agents are transforming multichannel marketing hubs, enabling a wider range of marketing organizations to deliver high-scale, personalized engagement. CMOs who champion agentic orchestration will be best-positioned to achieve greater results and improve agility through MMH investments ...

Analyst(s):   Audrey Brosnan
Research Aug 2025
... Access Research Already a Gartner client? Generative AI software risks losing value if it is not kept up to date with fast-changing technology and data. Software engineering leaders must take a strategic and adaptive management approach that treats GenAI software as evolving rather than static projects ...

Analyst(s):   Wei Jin   |   Shrey Pasricha   |   Deacon D.K Wan   |   Bill Blosen
Premium Research Sep 2025
... Application security maturity remains low despite its critical role in data breaches. AI, developer experience in DevSecOps and tool convergence present opportunities to strengthen application security programs. This research provides insights and actionable steps for cybersecurity leaders to boost maturity ...

Analyst(s):   Dionisio Zumerle
Research Oct 2025
... Already a Gartner client? Most driver-based finance models miss key business levers, limiting their impact on profitability, cost optimization, and risk. AI now helps CFOs build more comprehensive driver-based models — enabling sharper resource allocation, more precise business actions, and improved forecasting ...

Analyst(s):   Vijay Dakshinamoorthy
Research Oct 2025
... megavendors such as Microsoft, Google and Salesforce embed more GenAI and agentic AI capabilities into their solutions, IT increasingly struggles to keep up with the pace of change. Application leaders must establish operational AI governance at the application level to proactively mitigate risk and drive value ...

Analyst(s):   Tristan Iles   |   Stephen Emmott   |   Max Goss
Research Jul 2025
... meet evolving buyer preferences and maintain competitive advantage, key account programs will require chief sales officers to strategically integrate AI agents. This will transform the role of the key account manager and create new symbiotic human and technology teams. Overview Strategic Planning Assumptions ...

Analyst(s):   Daniel Hawkyard   |   Dan Gottlieb
Premium Research Sep 2025
... This assessment plots 20 of the most prominent use cases for generative AI in the education industry against value and feasibility. Education CIOs can use this to start strategic conversations with key stakeholders to guide investment decisions in this technology. Overview How to Use Use-Case Scoring ...

Analyst(s):   Tony Sheehan
Premium Research Jul 2025
... Gartner’s annual predictions highlight the key trends and scenarios shaping data, analytics and AI across an ever-broadening range of industries and initiatives. Data and analytics leaders should use these predictions to enhance their vision, strategy, operating model and delivery roadmap planning. ...

Analyst(s):   Sarah James   |   Alan D. Duncan
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