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Premium Research Sep 2025
... U.S. healthcare payer CIOs are exploring and deploying uses for generative AI in their organizations. While many GenAI-enabled tools exist, payer CIOs are looking for demonstrated value. This presentation provides use-case examples to help support investment decisions and roadmap planning. Gartner Research ...

Analyst(s):   Faith Adams   |   Austynn Eubank   |   Connie Salgy
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Premium Research Sep 2025
... The exponential surge in AI and high-performance computing energy demand threatens future scalability, making energy efficiency crucial. Product leaders must prioritize a comprehensive software-first strategy now to drive sustainable, cost-effective growth. Overview Strategic Planning Assumption Analysis ...

Analyst(s):   Warren Peng
Research Oct 2025
... contested by a mix of incumbent end-to-end vendors and aggressively positioned niche players. Rapidly evolving cyber risks and enterprise demand for AI governance will drive the market’s next growth phase. Overview Strategic Planning Assumption(s) Analysis Product or Portfolio Overview How This Provider ...

Analyst(s):   Aapo Markkanen
Premium Research May 2025
... business outcomes and boardroom victories. Successful CMOs go beyond executive sponsorship to become champions of martech and data, translating martech and AI hype into productive investments — enabling them to quantify marketing’s value. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Benjamin Bloom   |   Alexandra Bellis
Research Aug 2025
... Access Research Already a Gartner client? Shadow AI is a top security risk, cited by 57% of enterprise risk leaders. Software engineering leaders must shift from prohibition to enablement, using an engagement-based approach to balance security and productivity. Overview Introduction Analysis Gartner ...

Analyst(s):   Shiva Varma
Premium Research Jul 2025
... In July 2025, the U.S. administration published an AI Action Plan that favors innovation over guardrails and oversight. Cybersecurity leaders should start adapting their cybersecurity strategy to manage the risks and take advantage of the opportunities the Action Plan creates. More Detail Gartner Recommended ...

Analyst(s):   Katell Thielemann   |   Craig Porter
Premium Research Sep 2025
... Many executive leaders will need to turn AI experiments into hard cash in 2026. They can use a seven-step, data-driven filtering framework to winnow 150+ ideas into three to five high-value initiatives that reduce cost or grow revenue. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Hung LeHong   |   Mandi Bishop   |   Nate Suda
Premium Research Aug 2025
... AI capabilities are driving a shift to higher-velocity, microtargeted campaigns as the new standard. Demand generation leaders must act now to adapt their campaign planning and strategies to stay competitive and engage potential buyers in this evolving landscape. Overview Analysis Gartner Recommended ...

Analyst(s):   Jenifer Silverstein
Premium Research Sep 2025
... Autonomous business, powered by the AI race, is emerging as a new era in business as every organization recalibrates their digital ambition in the wake of agentic AI. Executive leaders must understand what this new emerging era entails, how they can leverage new tools and how they can help their organization ...

Analyst(s):   Kristian Steenstrup   |   David Furlonger   |   Brook Selassie   |   Marc Kerremans   |   Don Scheibenreif   |   Helen Poitevin   |   Christophe Uzureau   |   Kristin Moyer   |   Laurie Shotton
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