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Premium Research May 2025
... Program and portfolio management leaders must cut through the GenAI hype to identify any business and functional implications it will have on their role. To achieve this, PPM leaders must embrace four key inbound GenAI impacts to ensure effective strategic planning and execution. Overview Strategic Pl ...

Analyst(s):   Daniel Stang   |   Kevin Rose
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Premium Research Jul 2025
... The race to leverage GenAI to power product organizations has begun, and the winners will lead tomorrow’s most innovative products. To harness GenAI’s potential and surpass competitors, CPOs should prioritize use cases to drive innovation, make smarter decisions and deliver superior products. Overvie ...

Analyst(s):   Kelli Smith   |   Clifton Gilley
Premium Research Jun 2025
... Video generation startups are democratizing advanced creative capabilities for underserved and nonprofessional segments, paving the way for upward disruption. To scale such developments, product leaders must address ethics, data governance and the challenge of converting freemium to paid solutions. O ...

Analyst(s):   George Brocklehurst
Premium Research Aug 2025
... To run successful GenAI initiatives at midsize enterprises, CIOs must drive executive alignment on strategy, risk and execution. This document outlines critical conversations CIOs need to enable coordinated action that drives business value. Overview Strategic Planning Assumption Introduction Analysis Ga ...

Analyst(s):   Maria Nelson   |   Megha Bawa   |   Srishti Khanna
Research Oct 2025
... Access Research Already a Gartner client? By 2028, 90% of marketing analytics workflows will be GenAI-augmented. However, CMOs must focus on measurable ROI and adopt a pragmatic approach to integrate GenAI effectively, balancing innovation with traditional analytics, human-in-the-loop and data governa ...

Analyst(s):   Joseph Enever
Premium Research Jul 2025
... Gartner First Takes Fresh insights on emerging trends GenAI consulting and implementation services enable enterprises to deploy tailored GenAI solutions at optimal speed, scale, cost, risk and value. Use this Emerging Market Quadrant and companion vendor identification tool to explore the market and s ...

Analyst(s):   Radu Miclaus   |   Moutusi Sau   |   Justin Tung   |   Luis Pinto   |   Brett Sparks   |   Sundar Viswanathan   |   Eric Goodness   |   Matthew Brown   |   Jasleen Kaur Sindhu   |   Jasleen Kaur Sindhu
Research Sep 2025
... Access Insights Already a Gartner client? Spending on GenAI models is projected to accelerate at a CAGR of 66.8% in constant currency over the forecast period, reaching $76.0 billion by 2029. Growth will be fueled by rapid model innovation, rising enterprise adoption and the demand for specialized, hi ...

Analyst(s):   Radu Miclaus   |   Arunasree Cheparthi   |   John Lovelock
Premium Research Sep 2025
... This research highlights six Gartner positions on the shifts that will upend how we work, what we build and how we build software by 2030. Software engineering leaders should use this foresight to lead their organizations through the disruption, rather than be a victim of it. Gartner Recommended Read ...

Analyst(s):   Gary Olliffe   |   Aliyah Camacho   |   Dave Micko   |   Danny Brian   |   Brad Dayley   |   Mark O'Neill   |   Alec Pallin   |   Akriti Kapoor   |   Manjunath Bhat   |   Miriam Colman
Research Oct 2025
... Access Insights Already a Gartner client? Governments continue to expand cybersecurity regulations that impact the objectives of organizations operating in the EU. Cybersecurity leaders must navigate overlapping compliance requirements, harmonize their approaches to risk management, and maintain defen ...

Analyst(s):   Josh Murphy
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