... steps to successfully navigate AI adoption challenges. AI is set to revolutionize marketing by redefining roles and enhancing capabilities, making strategic AI integration essential for marketing success. The latest Gartner research delivers crucial strategies for managing AI adoption in marketing, addressing ...
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... matter most.” AI-enabled growth depends not only on technology adoption, but also on redesigning sales roles around how work gets done. Sales leaders should redesign roles for an AI-driven environment, align those roles to AI-augmented workflows and prepare future roles to orchestrate AI agents. The need ...
... Podcast: The AI Hype Cycle 2024: What’s Next for GenAI Understanding the trajectory of AI technologies is crucial for executive leaders looking to harness these innovations’ full potential. In this episode, Senior Director Analyst Afraz Jaffri breaks down the 2024 Gartner Hype Cycle™ for AI, offering a ...
... performance, decision quality and sales capacity. “AI is not the hero of this story; AI is the accelerant,” said Dan Gottlieb, VP Analyst in the Gartner Sales practice. “The opportunity is not simply using AI to improve sales productivity. It is using AI to break through the constraints that limit sales ...
... cost productivity with AI, including the best use cases, measuring return on investment (ROI) and how to manage the enterprise impact of large AI investments to ensure alignment with strategic objectives. •Identify high-impact AI use cases •Measure the ROI and enterprise impact of AI initiatives •Set realistic ...
Analyst(s): Alexander Bant | Randeep Rathindran | James Sloan | Mark D. McDonald
... AI has the potential to revolutionize federal operations by enhancing efficiency, security and public service delivery. With federal agencies increasingly adopting AI, understanding its strategic implementation is crucial. According to Gartner, AI adoption in government is projected to grow from 58% ...
Analyst(s): George Sellner | Michael McFerron | Celestine Pressley
... generative AI use in 2024? Gaining a broad understanding across business functions will allow you to contribute more confidently to your organization's plans leading into the new year. Hear from a panel of Gartner’s leading experts about how each business function is investing in and preparing for AI and generative ...
Analyst(s): Alexander Bant | Daniel O'Sullivan | Noha Tohamy | Dan Gottlieb | Helen Poitevin | Stuart Strome | Nicole Greene
... do I get value from AI? What kind of use cases should I be doing? How do I implement AI in my organization? How do I scale AI? What’s next after scaling AI across my organization? Join this invitation-only virtual briefing as R&A Distinguished Vice President Analyst and Chief of AI Research Erick Brethenoux ...
Analyst(s): Erick Brethenoux | Scott Mairs | Chuck DeVries