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Premium Research Aug 2024
... Organizations deploying AI projects allocate budget to three major buying groups: business units, corporate functions and centralized AI teams. This research prepares technology general managers to develop differentiated, high-impact GTM strategies and capture more AI spend through 2025. Overview Data ...

Analyst(s):   Michele Buckley
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Premium Research May 2024
... Generative AI shows strategic potential but also new risks for business leaders. Enterprise architect leaders must clarify the impacts of generative AI on business and operating models, translate impacts into AI use cases and guide their prioritization through to implementation. Session Description ...

Analyst(s):   Andrei Razvan Sachelarescu
Premium Research Mar 2025
... Homegrown AI capabilities, like LLMs and agentic AI, will not soon replace commercial applications. However, change is coming. Enterprise application leaders should update their strategies to account for AI, including managing expectations about how applications will change over the long term. More Detail ...

Analyst(s):   Tristan Iles   |   Howard Dodd   |   Alastair Woolcock   |   Tad Travis
Article April 02 2025
... support more advanced AI capabilities over time. What to do next to maximize ROI from AI in customer service As AI investments grow, organizations must ensure they deliver measurable business value rather than isolated technology gains. Selecting AI capabilities and use cases aligned with AI strategy is just ...
Research Sep 2024
... exposure from uncontrolled bias and lack of transparency in AI software are growing. This research discusses how sourcing, procurement and vendor management leaders can ensure vendors are contractually bound to deliver responsible and interpretable AI. Overview Introduction Analysis Contributors Gartner Recommended ...

Analyst(s):   Edward Weinstein   |   Svetlana Sicular   |   Melanie Alexander
Research Sep 2024
... Access Insights Already a Gartner client? AI PCs’ expected rise to 96% of PC sales by 2028, from 9% in 2023, threatens the historical x86 dominance. Windows on Arm-based AI consumer laptops’ share is expected to reach 39%, while x86 is forecast to hold 67% of the AI business laptop market in 2028. Overview ...

Analyst(s):   Ranjit Atwal   |   Mikako Kitagawa
Premium Research May 2024
... Gartner First Takes Fresh insights on emerging trends This generative AI research plots 13 of the most promising use cases for generative AI in B2B sales against value and feasibility. CSOs can use this to start strategic conversations with their cross-functional stakeholders and IT partners to guide ...

Analyst(s):   Adnan Zijadic   |   Dan Gottlieb   |   Ilona Hansen
Guide July 16 2024
... struggle for AI ownership, CDAOs must show AI leadership The sudden mainstream rise of generative AI is motivating ambitious CxOs to credibly argue that they should own AI in the organization. The CIO, CTO, chief digital officer, head of innovation, head of AI can all lay claim. Yet like AI itself, if ...
Premium Research Jul 2024
... this episode of the D-Suite, Walid Mehanna, chief data and AI officer at Merck KGAA, Darmstadt, Germany describes his team’s generative AI journey, and Gartner analyst Pieter den Hamer shares his best practices for starting and executing an AI strategy. Overview About the Guest Gartner Recommended Reading ...

Analyst(s):   Sarah James   |   Afraz Jaffri
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