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Premium Research Feb 2025
... The consequences and repercussions of the enlivened analytics and AI collision continue to unfold. To navigate the opportunities and risks, D&A leaders must adapt current systems, pilot new approaches augmented by AI and build sustainable initiatives that scale. Overview Strategic Planning Assumptions ...

Analyst(s):   Peter Krensky   |   Pieter den Hamer   |   Sumit Agarwal   |   Georgia O'Callaghan   |   Tong Zhang   |   David Pidsley
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Research Apr 2025
... Gartner client? Generative AI has the potential to increase productivity and efficiency but requires organizations to address security, governance and partnerships management. Enterprise architects must focus on evolving the enterprise operating model to ensure generative AI efforts deliver on expected ...

Analyst(s):   Andrei Razvan Sachelarescu
Premium Research Jan 2025
... Generative AI is moving beyond text to include multiple forms of content. This multimodal approach opens up vast possibilities for AI but requires new methods of development and content management. This research advises application technical professionals on how to evolve GenAI to the next level. Overview ...

Analyst(s):   Darin Stewart
Premium Research Jan 2024
... Survey data revealed that investments in conversational AI have increased due to generative AI enabling new capabilities. Product leaders must create capability roadmaps for incorporating GenAI in their offerings to establish competitive differentiation. Overview Survey Objective Data Insights Gartner ...

Analyst(s):   Akhil Singh   |   Danielle Casey
Premium Research Dec 2024
... Organizations are eager to deploy everyday AI but face challenges with employee adoption due to change resistance and insufficient AI literacy. Digital workplace applications leaders can use this research to enable workers with a phased strategy and program along diverse paths to help them succeed. ...

Analyst(s):   Helen Poitevin   |   Lacy Lei
Premium Research Nov 2024
... CMOs struggle to prioritize AI use cases due to limited marketing-specific direction in enterprise strategy and low risk appetite. Learn how TriNet set a marketing-specific AI strategy to maximize business value by diversifying use cases and aligning them with the right team. Case Overview Gartner Recommended ...

Analyst(s):   Ankita Soni   |   Michael Ro   |   Devon Weidemann
Premium Research Sep 2024
... AI marketplaces are foundations for supporting various AI models and data ecosystems that will accelerate enterprise access to AI/GenAI capabilities. This report describes how product leaders can address risk management challenges to drive user trust and adoption. Overview Analysis Gartner Recommended ...

Analyst(s):   John Santoro   |   Annette Zimmermann   |   Kara Batty   |   Aakanksha Bansal   |   Nick Ingelbrecht   |   Tuong Nguyen
Research Jul 2024
... Gartner client? I&O leaders must develop a plan for involving people and addressing their concerns during AI adoption. Use this research to lead with transparency by openly communicating goals for the AI initiative, opportunities for co-creation and plans for iterative adoption. Overview Strategic Planning ...

Analyst(s):   George Spafford   |   Mark Cleary   |   Autumn Stanish
Premium Research Jun 2024
... products and services opens the door to new business models for tech providers. Product leaders for AI marketplaces should focus their differentiation on key elements, such as security, convenience and data for AI, to create stickiness for their offering. Session Description Learning Objectives Gartner Recommended ...

Analyst(s):   Annette Jump   |   Tuong Nguyen   |   John Santoro   |   Annette Zimmermann
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