... Gartner predicts that CG companies will leverage AI and GenAI with other technologies, such as IoT and digital twins, to profitably transform themselves. CG CIOs must prioritize digital investments to scale personalized products and improve customer experiences for margin and revenue growth. Overview ...
Analyst(s): Ellen Eichhorn | Michelle DeClue | Sohard Aggarwal
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... Home care and OTC digital marketers must appeal to skeptical, cost-conscious consumers by demonstrating brand transparency, offering personalized experiences and targeting audiences with relevant ads. CMOs can use this research to stay informed about industry and consumer trends for planning. Introduction ...
... Gartner client? CIOs who focus only on GenAI and agentic AI risk falling behind as competitors unlock greater value through integrated AI and digital strategies. True value comes from bringing together multiple AI types — beyond GenAI and agentic AI — alongside robotics, sensors, business applications, ...
Analyst(s): Val Sribar | Hung LeHong | Leinar Ramos | Chris Howard
... Access Insights Already a Gartner client? Multiagent autonomy is the critical driver for digital human adoption, offering greater ROI by enabling complex task handling compared to realism, which primarily builds trust. Crucially, prioritizing sovereignty and compliance transforms regulatory challenges ...
... Access Research Already a Gartner client? Developer productivity insight platforms provide visibility of team activities with customizable dashboards and support metrics frameworks like DORA and SPACE. Software engineering leaders should use these platforms to drive improved productivity and value del ...
Analyst(s): Manjunath Bhat | Akis Sklavounakis | Peter Hyde | Frank O'Connor
... Access Research Already a Gartner client? Integration platform as a service enables organizations to connect the different applications, services and data that are needed for efficient business operations. This research assesses 16 iPaaS vendors to help software engineering leaders select the right ve ...
Analyst(s): Keith Guttridge | Allan Wilkins | Andrew Comes | Andrew Humphreys
... Access Research Already a Gartner client? Although superapp architecture continues to evolve, no single technology stack satisfies all its functional and architectural demands. Software engineering leaders should use these insights to guide strategic technology decisions and architectural choices for ...
Analyst(s): Adrian Leow | Jason Wong | Nitish Tyagi | Tigran Egiazarov
... Access Research Already a Gartner client? Combining API management with integration delivery leads to operational friction and hampers agility. To succeed with API-first integration, software engineering leaders should establish a separate API platform team to own API strategy, standards and delivery ...
Analyst(s): Wei Jin | Andrew Comes | Shrey Pasricha | Keith Guttridge
... Access Research Already a Gartner client? Current economic factors and limited budgets are diminishing software engineering leaders’ ability to support innovation. Software engineering leaders should pivot to open-source software which attaches greater importance to growing team capabilities than cost ...
Analyst(s): Dave Micko | Nitish Tyagi | Tigran Egiazarov | Jim Scheibmeir