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Premium Research Apr 2026
... Agentic AI is breaking down tech category silos, enabling vendors to deliver integrated solutions. While core business capabilities stay the same, the enablers are evolving. Customer service and support tech leaders can use this research to guide investments toward an agentic-AI-augmented future. Insights ...

Analyst(s):   Pri Rathnayake   |   Drew Kraus
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Research Apr 2026
... a Gartner client? The market for CSP AI-enabled marketing and sales solutions has been evolving from a one-size-fits-all business support system solution to specialized offerings and features for specific tasks. Trends impacting this market include adoption of AI agents, agentic automation, and replacement ...

Analyst(s):   Khurram Shahzad   |   Pulkit Pandey
Research May 2026
... Gartner client? Marketing organizations are rapidly adopting AI, yet often lack the skills needed to ensure effectiveness. CMOs who embed credentialed librarians as information architects and data stewards will equip their teams to operate AI-driven marketing with well-governed knowledge, elevating performance ...

Analyst(s):   Suzanne Schwartz
Research Jul 2026
... Access Insights Already a Gartner client? CEOs want to get growth going — but AI projects are primarily intended to save money or improve productivity. CIOs and AI leaders need to get growth-focused. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading ...

Analyst(s):   Whit Andrews
Research May 2026
... Access Insights Already a Gartner client? AI drives organizational change and disruption. Heads of EA must orchestrate business and technology transformation by defining an ambitious AI future, governing use cases and technology choices, enabling fast, repeatable pilots, and designing safe, scalable, ...

Analyst(s):   Gilbert van der Heiden   |   Lucas Kobat
Premium Research Dec 2025
... Effective in 2026, due to the impact of AI on market and competitive dynamics, Gartner is changing its enterprise software market coverage from 2Q26. Technology and service providers should read this document for further details. Planned Update to Gartner Market Statistics Coverage Contributors Gartner ...

Analyst(s):   Emerging Market Dynamics Team
Research Jun 2026
... Access Insights Already a Gartner client? Retaining key acquired employees after an acquisition is critical to the transaction’s success, yet most executive leaders surveyed do not use retention strategies consistently. This research provides recommendations for key employee categories and negotiation ...

Analyst(s):   Mark Carroll   |   Andy Rowsell-Jones
Research May 2026
... Access Insights Already a Gartner client? Privileged access serves as prime targets for attackers and represents a significant cybersecurity risk for every organization. Cybersecurity leaders must use this research to understand the China market for PAM and select the right offerings to reduce privile ...

Analyst(s):   Mia Yu
Research Jun 2026
... Access Insights Already a Gartner client? COTS has become a viable option for tax authorities, although the global market is still dominated by bespoke solutions. Government CIOs should consider tax administration platforms to manage the end-to-end life cycle of statutory tax types like income, revenu ...

Analyst(s):   Arthur Mickoleit   |   Anderson Cunha
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