... Access Insights Already a Gartner client? Custom-built AI agents cost more than organizations expect because costs compound structurally across multistep workflows. Software engineering leaders must establish where costs originate from, apply mitigation strategies, and monitor architectural developments ...
Analyst(s): Shiva Varma
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... only on technographic and firmographic “fit” data flood their sales pipelines with false positives and stalled deals. Instead, they should implement AI-augmented ICPs that pinpoint actively buying accounts, save seller time and improve pipeline performance. Insights at a Glance Impact Brief Actions ...
... engineering leaders should view SpaceX’s acquisition as a turning point for Cursor, giving it the capital, compute and model access to expand beyond AI coding assistance while increasing questions about roadmap control, model choice and governance. Analysis Gartner Recommended Reading Evolving Insights ...
Analyst(s): Philip Walsh | Nitish Tyagi | C.A. Swan | Mark O'Neill | Neha Agarwal
... flagging, major tech companies, corporations and investors are betting billions that generative AI will be the panacea that will boost productivity, raise profitability by scaling operations and reduce operating labor costs. In a postdigital age, digital and business strategies can no longer function separately ...
... quarter's top CSO challenges — and ways to address them. Q3 2026 Today’s CSOs face a growing productivity paradox: despite continued investments in sales optimization and AI, measurable gains remain limited. Amid ongoing volatility, many sales leaders struggle to drive predictable revenue and influence business ...
... Current enablement models block AI-driven revenue. Yet, transformation does not occur through a single redesign. CSOs must expect sequential structural shifts — early stages change how work is prioritized and executed, and later stages redefine ownership and shift performance into systems. Insights at ...
... Access Insights Already a Gartner client? Traditional reporting lines were built for stable, predictable IT work, not AI-driven initiatives that demand rapid redeployment of scarce skills. To avoid underutilizing talent, CIOs must decouple skills deployment from the org chart so expertise can flow dynamically ...
... reducing governance costs for personal data handling and extending compliance timelines. General counsel should take this opportunity to refocus their AI governance and privacy strategy on high-risk activities and update core privacy processes. Analysis Gartner Recommended Reading ...
Analyst(s): Nader Henein | Laura Cohn | Rosemarie Griffin
... Gartner First Takes Fresh insights on emerging trends CMOs who thought they had time to slowly and cautiously transition to AI-powered advertising and commerce must reconsider their position. Google is making substantial changes to search, commerce, YouTube, creative tooling, data connectivity and ad ...
Analyst(s): Noam Dorros | Isoke Mitchell | Andrew Frank | Eric Schmitt