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... B2B organizations are eager to understand how their peers are using GenAI to launch innovative customer experiences. Revenue and retention leaders can use this research to pinpoint specific use cases and the value GenAI brings to customer experience programs. Overview Data Insights Gartner Research ...
... This presentation contains survey data about GenAI, indexed and categorized by impact area, such as cost efficiency and governance. CMOs can use this data across implementation and performance benchmarks to strengthen strategic planning for GenAI initiatives and align C-suite stakeholders. Gartner Re ...
Analyst(s): Alexandra Bellis | Benjamin Bloom | Nicole Greene
... The brand risk posed by GenAI can come from all angles — ranging from easily spread deepfakes and disinformation to self-inflicted misuse of the technology. Brand leaders must balance opportunity with the tangible risks GenAI presents to protect reputation. Gartner Research ...
... Most CMOs anticipate GenAI to have a positive impact and are ready to move from pilot to implementation. This research will help you scale by addressing the top three areas for concern: data quality, technology, and talent and ethics. Overview Introduction Analysis Gartner Recommended Reading Gartner Res ...
... GenAI is on the agenda of each and every organization, with many having moved from the “what” to the “how.” This resource center for executive leaders focuses on GenAI and its impact, potential, use cases, governance, engineering practices, required talent and future direction. Scope Analysis Topics Sug ...
... Sourcing, procurement and vendor management leaders can use this tool when drafting RFPs for prospective systems integrators for GenAI services. Follow the step-by-step guidance given below to ensure that key requirements are captured to get an optimal proposal from service providers. When to Use Dire ...
... Use of GenAI has a disruptive impact on content generation and conversational UI. However, it also has a positive impact when used with digital commerce technologies to leverage their strengths. Application leaders must prioritize their technology investment strategy based on the role and impact of ...
... Introducing GenAI into CRM systems not only disrupts employee roles, processes and workflows, but also requires cultural change. Enterprise application leaders are well-positioned to effectively manage this change to ensure smooth adoption, minimize employee resistance and maximize investment. Overvi ...