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Research Jul 2025
... Access Insights Already a Gartner client? Spending on database management software with embedded generative AI capabilities will grow from $65 billion in 2025 to $218 billion by 2028. During this period, AI will evolve the database into a more autonomous and conversational answer engine that better supports ...

Analyst(s):   Arunasree Cheparthi   |   Robin Schumacher
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Research Jul 2025
... Access Research Already a Gartner client? Clients struggle to calculate ROI from generative AI embedded in IT services. This research provides a practical formula for this, along with insights to help IT vendor portfolio management leaders differentiate between inflated vendor claims and measurable business ...

Analyst(s):   Jaideep Thyagarajan
... Client Story Execute Your Supply Chain Transformation with Benchmarking Tools Hear supply chain leaders from Tapestry, Dufry Group, and TAMER Group discuss the key benefits and use cases of Gartner's portfolio of supply chain benchmarks and diagnostics, highlighting how these tools drive strategic tra ...
Research Jan 2026
... continuously being impacted by both internal and external factors, such as generative AI, the evolving workforce and increased board focus on cybersecurity. These predictions highlight some of the largest impacts CISOs will face in 2026. Overview Strategic Planning Assumptions Analysis A Look Back Gartner ...

Analyst(s):   Josh Murphy   |   Deepti Gopal   |   Charlie Winckless   |   Will Candrick
Research January 28 2026
... What pricing model should you adopt for products you are planning to enhance with GenAI? The challenge in determining GenAI pricing lies in finding a balance between capturing the value that generative AI provides and managing the costs it incurs. Achieving an optimal pricing model requires careful consideration ...
Video May 10 2024
... Harness the Power of Democratized Generative AI to Transform Your Business By 2026, more than 80% of enterprises will have tested or deployed GenAI-enabled applications — up from less than 5% in 2023. Democratized generative AI will level the playing field by providing access to information and skills ...
Research Dec 2020
... Automation serves a key role in healthcare digital transformation by freeing resources for innovations that drive outcomes and health value. This decision framework arms CIOs with a roadmap and business case for their journey from RPA to AI and hyperautomation. Overview Introduction Analysis Gartner ...

Analyst(s):   Mandi Bishop
Premium Research Mar 2026
... Discover the 18 game-changing generative AI use cases that redefine success for CSPs. This assessment visually maps each opportunity by impact (value) and ease of adoption (feasibility) ─ giving CSP CIOs an instant, actionable roadmap to maximize ROI and outpace the competition. Overview How to Use ...

Analyst(s):   Will Rice   |   Enrique Hernandez-Valencia   |   Pulkit Pandey   |   Mounish Rai
Premium Research Feb 2026
... Amazon, Google, and Meta Generative AI marketing campaign tools are advancing rapidly. While their GenAI tools can improve marketing campaign performance, CMOs must weigh benefits and risks to inform media planning and avoid execution pitfalls. Insights at a Glance Issue Context Impact Brief More Detail ...

Analyst(s):   Greg Carlucci
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