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Premium Research Feb 2024
... Generative AI provides opportunities to innovate critical go-to-market activities, including messaging development. Product marketing leaders must understand when and how to leverage generative AI to support messaging, depending on the use cases and communication goals. More Detail Gartner Recommended ...

Analyst(s):   Robert Benitez   |   Alan Antin   |   Molly Beams
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Webinar On-Demand
... experts will examine key market dynamics, share best practices for building effective cloud AI partnerships and provide practical guidance for evaluating providers and positioning your organization for success in AI-driven markets. Return to this web page to watch the webinar. Contact us at gartnerwebinars ...

Analyst(s):   Ed Anderson
Premium Research Oct 2024
... The generic outputs of off-the-shelf solutions prevent CMOs from fully harnessing generative AI to rapidly create brand-consistent, personalized content. Learn how Lenovo developed and leveraged its generative AI platform for customized content creation across both marketing and sales. Case Overview ...

Analyst(s):   Alan Antin   |   Devon Weidemann   |   Michael Ro
Premium Research Jul 2025
... Despite its novelty and risks, generative AI enhances DevSecOps by improving secure practices for software engineers in planning, creation and validation phases. This research analyzes how AI-augmented security tooling and processes help streamline these phases, boosting product security. Overview Analysis ...

Analyst(s):   Johnny Walters
Research Mar 2025
... client? Generative AI application infrastructure needs vary depending on training versus inference workloads and model size. I&O leaders can use this research to understand key considerations for selecting compute, storage and network technologies for on-premises deployment of generative AI. Overview ...

Analyst(s):   Chandra Mukhyala   |   Jonathan Forest   |   Tony Harvey
Premium Research Aug 2025
... As generative AI moves through the Trough of Disillusionment, investors will seek transparency in AI investments as a primary decision-making criterion. Tech CEOs must clearly connect their AI investments to anticipated gains and unanticipated failures to outperform hype-focused competitors. Overview ...

Analyst(s):   Barry Glauberman
... Gartner for Supply Chain Maximizing the business value of S&OP Industry: Medical Equipment Manufacturing Revenue: $1B+ Employees: + 10,000 Mission-critical priority The supply chain leader at an American medical equipment manufacturer turned to Gartner for communication and presentation ...
Webinar On-Demand
... significant trends and challenges they will face. The service and support function is undergoing rapid transformation, driven by advancements in generative AI and emerging technologies that continue to reshape the landscape. These innovations present both opportunities and complexities, compelling leaders ...

Analyst(s):   Brady Holbrook   |   Jonathan Schmidt
Premium Research May 2025
... CHROs have two key priorities related to AI transformation, including the integration of agentic AI and generative AI: shaping work in the human-machine era and harnessing AI to revolutionize HR. Use these key resources to embark on a successful AI transformation journey. Gartner’s Take Analysis Research ...

Analyst(s):   Eser Rizaoglu   |   Stephanie Clement   |   Emily Rose McRae
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