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Premium Research Aug 2024
... Analytics and BI engineers provide critical insights for decision-makers, yet these metrics are frequently overlooked or disregarded. This session will equip attendees with techniques to create compelling metrics that engage users and bolster data-driven decisions. About the Speaker Session Descriptio ...

Analyst(s):   Christopher Long
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Premium Research Feb 2024
... Productionizing ML models remains a significant challenge as enterprises scale ML operations to hundreds or thousands of models. Data and analytics technical professionals must implement a logical feature store to manage data for ML — promoting feature reusability, reproducibility and reliability. Se ...

Analyst(s):   Georgia O'Callaghan
Premium Research Jan 2025
... Increasingly, data and analytics teams are expected to support and streamline complex portfolios of ABI platforms. Analytics specialists should use this guidance to conduct a rationalization exercise and consolidate ABI tools to reduce management burden, costs and technical debt. Overview Strategic Pl ...

Analyst(s):   Georgia O'Callaghan
Premium Research Feb 2024
... Organizations launching self-service analytics and business intelligence struggle to find the right balance between agility and control. Data and analytics technical professionals can use this roadmap to build a governed self-service analytics capability that enables and supports end users. Overview G ...

Analyst(s):   Georgia O'Callaghan
Research June 22 2026
... 8 Metrics Every Customer Service and Support Leader Should Care About Discover the customer service metrics that matter most for driving customer loyalty, improving experiences and reducing cost to serve. As customer expectations evolve and organizations increasingly look to service teams to balance ...
Premium Research Apr 2026
... B2B marketers who aggressively shift to AI to support demand generation will outperform their peers in an uncertain market. Demand generation leaders who embrace AI agents will drive competitive advantage, while those who don’t will put their career paths at risk. Insights at a Glance Issue Context ...

Analyst(s):   Christy Ferguson   |   James McCormick
Research Dec 2024
... Gartner client? Spending on CRM software with generative AI capabilities will overtake spending on CRM software without GenAI in 2025, reaching $170 billion by 2028, due to strong emerging business use cases for GenAI. This document discusses the shift in spend and the impact of growth on the overall ...

Analyst(s):   Julian Poulter   |   Alexandre Oddos   |   Roland Johnson   |   Amarendra .
Research Jul 2026
... Already a Gartner client? Despite macro uncertainty, advertising expenditures keep growing. The 2026 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments, and measurement challenges. Use this Hype Cycle to assess advertising innovations and help ...

Analyst(s):   Jessica Dervyn
Premium Research Sep 2025
... Demand for agentic AI is accelerating and CIOs must proactively address associated operational and security challenges to ensure successful business outcomes. This research identifies startups with innovative ways of keeping agentic AI aligned with intentions, supporting AI trust, risk and security. ...

Analyst(s):   Dennis Xu   |   Arun Chandrasekaran   |   Avivah Litan
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