... Generative AI service deployment is a priority for marketing, sales and customer service leaders. By understanding these functional leaders’ priorities, challenges and targeted outcomes, tech services leaders can design offerings that meet the market’s requirements. Overview Analysis Conclusion Gartner ...
Analyst(s): Scott Frederick | Tom Coshow
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... AI investments are critical for supply chain. But to reach true progress with their investments, supply chains must make critical shifts in their operations to adapt for AI’s potential. This signature series will offer insight into the supply chain technology trends with AI and the approaches to balance ...
... Gartner client? As AI increasingly automates routine cybersecurity tasks, the cybersecurity engineer job must adapt. These insights guide CIOs and heads of security and risk management in redesigning the cybersecurity engineer job and unlocking the full potential of human and AIin the future of work. ...
Analyst(s): Alex Michaels | Lily Mok | Alex Tytarenko
... To capitalize on the promise and potential of AIin product marketing and GTM, product marketing leaders must become “GTM orchestrators” — builders and managers of the models, agents, and resulting AI-infused GTM activities and processes that are core to the function and critical for growth. This session ...
... Access Insights Already a Gartner client? Investment in CPaaS solutions with integrated agentic AI is projected to increase significantly. Providers that deliver GenAI-powered self-service and agentic AI capabilities to enhance operational efficiency and customer experience will sustain a competitive ...
Analyst(s): Manoj Bhatia | Lisa Unden-Farboud | Arunasree Cheparthi
... Product leaders who chase AI adoption without a path to revenue risk trading short-term results for long-term disappointment. This research shows how to monetize AI today with the flexibility to adjust the pricing model as market and customer expectations evolve. Insights at a Glance Strategic Planning ...
Analyst(s): John Santoro | Ron Burns | Marissa Schmidt
... Access Insights Already a Gartner client? As employees use AI technologies more frequently in their own jobs, the job of the people manager changes rapidly alongside them. CHROs can use this guide to redesign the people manager job for the AI era and support managers through the change. Insights at a ...
Analyst(s): Katie Sutherland | Ingrid Laman | Carolina Engels
... AI-native processes are becoming standard; agents decide and act in real time, shifting work from human tasks to agent-run execution. The implication for heads of enterprise architecture (EA) is unavoidable: unless you rewire the EA function, you will become the bottleneck to AI-driven value creation ...
... Since AI usage during customer interactions has now become pervasive, the popular “this call may be monitored or recorded” disclaimer is misleading. This research guides customer service and support leaders on updating disclosure and extending its reach in the AI era. Insights at a Glance Strategic Planning ...