... Access Insights Already a Gartner client? AI offers transformative potential for product marketing, but prioritization is challenging. Product marketing leaders must analyze GTM activities and workflows, define desired outcomes, and strategically implement AI to maximize impact and orchestrate GTM success ...
Analyst(s): David Yockelson | Rahim Kaba
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... Access Insights Already a Gartner client? AI-driven FPS is reshaping forecasting and decision making with features like natural language modeling and intelligent agents. CFOs should explore AI maturity and transparency to unlock value while managing risk. Overview Strategic Planning Assumption(s) Introduction ...
... Already a Gartner client? Heads of Enterprise Architecture cite enabling AI value through data quality and governance, as well as digital transformation, as urgent, but few are very confident that their function can deliver on either in the near term. Review 12 EA priorities ranked by urgency versus confidence ...
... Access Insights Already a Gartner client? The promise of agentic AI presents significant opportunities for finance teams that rely on manual work, whether simple or complex, to support the business. CFOs should use this report to understand new AI-first vendor capabilities that can propel finance into the ...
Analyst(s): Marco Steecker | Alex Levine | Twisha Sharma
... convergence of new forms of artificial intelligence, dynamic process automation and reinvented deal-planning activities that will transform the sales function,” said Adnan Zijadic, Director Analyst in the Gartner Sales Practice. Generative AI Will Unleashing New Customer Insights Generative AI stands to revolutionize ...
... extended to create personalized and relevant content — for example, by using generative AI’s ability to summarize a previous meeting. The intelligence in technology today is the foundation that generative AI will build on to assist in helping sellers create messages and content for buyers. To many, this new ...
... trends. AIin Cybersecurity Cybersecurity leaders play a critical role inAI. Explore how to govern the secure use of AI across your organization, integrate AI into all aspects of cybersecurity, defend against AI-generated attacks and navigate the AI hype to create real value. Cyber Resilience In an ever-changing ...
... The real-time health system (RTHS) is a conceptual framework for healthcare providers on the digital transformation journey. Advanced AI methodologies are making the RTHS a reality. CIOs can use this research to guide their RTHS vision and value proposition. Overview Why This Matters Analysis Next Steps ...
... Many organizations are experimenting with the use of artificial intelligencein candidate screening to find talent for hard-to-fill roles. CHROs should charge their recruiting leaders to first understand candidates’ trust in these tools and how that might impact investment. Data Insights Directions for ...